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That's possibly a more complex question than you realise depending on how much you've involved yourself with SEO! There's a whole section on this forum on SEO so if you're not doing anything then this will be your long term plan. Short term you could look into AdWords but because of the low commision you'll be receiving from Amazon this could be a very fine art making money from PPC. In my opinion you'll need to get working with your onsite and offsite optimisation ASAP.
What's your site?
What's your site?