- Joined
- Jan 7, 2006
- Posts
- 1,699
- Reaction score
- 13
9.3% + growth rate
Organizations have a pyramid structure, so different streams of activity shoulds not conflict and damage each other.
However when you read the release from March 2012 when the growth rate was a wave they wanted to continue with:
http://www.nominet.org.uk/news/press-releases/nominet-targets-offline-businesses-uk-brand-push
As they are now in negative territory in under a year, do you think Nominet might want to reflect on their actions and objectives?
No, I don't think that's necessarily the case.
AGreatPlaceToBe.co.uk has been running for a while - indeed, Nominet put a lot of effort/money behind it at Internet World last year.
I think it's more likely that different streams of activity at Nominet are continuing in parallel, i.e. planned marketing campaigns are ongoing while other parts of the organisation deal with collating and processing the direct.uk consultation results.
After all, IF they reject direct.uk entirely, they don't want to find themselves even further set back along the competitiveness road vs new GTLD etc. by having completely neglected their core .co.uk business which is the source of 93%+ of their revenue. It's hard to think of what is a reasonably large organisation simply saying "Ok, let's not do any marketing for 5 months while we figure out if we're going to launch something or not" and then giving their marketing team a 5-month sabbatical.
However, it's very obvious that the campaign can very easily be badly PERCEIVED given what's also going on around direct.uk - and that perception can turn into something worse should direct.uk go ahead because it's more AMMUNITION to use against Nominet.
Organizations have a pyramid structure, so different streams of activity shoulds not conflict and damage each other.
However when you read the release from March 2012 when the growth rate was a wave they wanted to continue with:
http://www.nominet.org.uk/news/press-releases/nominet-targets-offline-businesses-uk-brand-push
The campaign is targeted with increasing the annual growth rate of the .uk register - currently at 9.3%.
As they are now in negative territory in under a year, do you think Nominet might want to reflect on their actions and objectives?
Last edited: