Don't you think that there's a more worrying trend underlying all of these changes?
In the beginning Google & Facebook - to name probably the 2 biggest "web 2.0 type" businesses - were hailed as the new dawn, all about the user and for the user.
But before long the corporate claws come out and it all becomes about making as much money as possible.
We're in a time of economic austerity, where people are losing their jobs, and the internet gave them the chance to earn some money and hopefully get by - and it was a great leveller allowing small firms to compete with huge corporations - and where's the problem in that?
The social benefit of allowing small businesses to thrive is huge.
I can't say that really I notice the SERPs have improved that much, there's still a load of junk in there, to me some of the updates, this one in particular, look to be more about taking out the small business owner.
If you want to be found in the SERPs you're eventually going to have to pay, and the companies with the deepest pockets will win.
It's to me taking the shape of the early days of the supermarkets.
When they arrived they destroyed local small businesses, and I think that's how the internet is taking shape.
They don't want Joe Bloggs to have a chance, they want it all to be dominated by big corporations with $Millions to spend, since that benefits all of them.
They pay Google huge sums of money to put their website in front of you, and in return they get your disposable income. They end up with much less competition and much greater turnover.
I'm not so sure if it's SEO that's dead or the internet itself for small businesses and internet marketers.
