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I assume restrictions have been put on pro for for campaigns on television and in the media, so is this just a cheeky way of advertise a gambling website, with a hidden agenda?!?!
Not really. The site and domain name are both owned by "Vote Leave", the official "brexit" campaign group. So they've probably spent some of their money on it - there are limits on how much each of the two official camps can spend on advertising (£7 million is the figure, if I recall correctly) but they are still allowed to advertise.