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[websaway]

This is interesting Murray, as I say as domainers we think generics have better recall than brands but most of the industry thinks the opposite. From the boss of ao.com



Read more here , including how Comet had better recall even though it has been dead for a year.

Doesn't that in itself make a generic brand perfect.

 

[retired_member34]

Doesn't that in itself make a generic brand perfect.

Doesn't what make a generic brand perfect?

 

[websaway]

Doesn't what make a generic brand perfect?

Well if some people think generics have better recall and the rest think a brand has better recall ,a generic brand has to have everybody agreeing on the degree of recall.
Simples

 

[retired_member34]

Well if some people think generics have better recall and the rest think a brand has better recall ,a generic brand has to have everybody agreeing on the degree of recall.
Simples

I'm not sure if you are being obtuse, or just making a joke?

The boss of appliancesonline.co.uk (a generic) with 8% of the UK market (a huge share), states that they have 2% brand recall. He also states that a non-generic (Comet) that has 0% as they have been closed for a year has recall of over 20%.

I think in this case the non-generic wins.

 

[websaway]

I'm not sure if you are being obtuse, or just making a joke?

The boss of appliancesonline.co.uk (a generic) with 8% of the UK market (a huge share), states that they have 2% brand recall. He also states that a non-generic (Comet) that has 0% as they have been closed for a year has recall of over 20%.

I think in this case the non-generic wins.

But the latter is a branded generic.

 

[Murray]

This is interesting Murray, as I say as domainers we think generics have better recall than brands but most of the industry thinks the opposite. From the boss of ao.com

I like a nice brandable over EMDs generally

But EMDs and brandables aren't always mutually exclusive

On a related theme but going off a bit.. I was reading about overstock moving to o.co, seemingly that didn't go great

http://adage.com/article/news/o-overstock-backs-o-change/230983/

Probably would of had the same problem moving to o.com, even though he does say in the article people were going to o.com instead of o.co

 

[tifosi]

Just on the subject of appliances online.

I know the owner, not well, but enough to speak to. Bolton lad. Ordinary guy, drinks in the local conny club with the rest of us slackers.

Very, very savvy bloke though. While they have a strong online presence, and the move to ao.com was a smart move to try and increase brand recall, their core business is offline through their tie-in to other recognisable uk brand names where they have effectively outsourced their white goods aftermarket to ao. Call-centre stuff.

Their core business allows for a higher online marketing budget. Feeds itself.

Their site needs a major overhaul though!

 

[retired_member34]

But the latter is a branded generic.

Comet was only trading on a generic if the only thing it sold was comets.

 

[domainseller200]

I'm not sure if you are being obtuse, or just making a joke?

The boss of appliancesonline.co.uk (a generic) with 8% of the UK market (a huge share), states that they have 2% brand recall. He also states that a non-generic (Comet) that has 0% as they have been closed for a year has recall of over 20%.

I think in this case the non-generic wins.

Seriously Rob, you are banging your head against a brick wall here, and with each further reply you receive it gets even more painful to read (the most recent one actually made me shake my head) - this reminds me of when I tell a devout christian that I am an atheist and they will say I am the one who is wrong for not believing, yet they cannot provide a single proof of evidence they are right and never will be able to either. People believe their own bullshit if they say it enough

 

[websaway]

Comet was only trading on a generic if the only thing it sold was comets.

The fact that comet has traded as a trademarked protected brand doesn't mean it's not a "generic brand" name. Not like say asuabo which would be a pure made up brand name ( not generic ).

 

[bonusmedia]

The fact that comet has traded as a trademarked protected brand doesn't mean it's not a "generic brand" name. Not like say asuabo which would be a pure made up brand name ( not generic ).

That's a bizarre new definition of generic...

 

[websaway]

Seriously Rob, you are banging your head against a brick wall here, and with each further reply you receive it gets even more painful to read (the most recent one actually made me shake my head) - this reminds me of when I tell a devout christian that I am an atheist and they will say I am the one who is wrong for not believing, yet they cannot provide a single proof of evidence they are right and never will be able to either. People believe their own bullshit if they say it enough

My position on this thread at the moment is like asking an atheist to describe the god he doesn't believe in. Only then can you decide if you agree or not.

 

[retired_member34]

Seriously Rob, you are banging your head against a brick wall here, and with each further reply you receive it gets even more painful to read (the most recent one actually made me shake my head) - this reminds me of when I tell a devout christian that I am an atheist and they will say I am the one who is wrong for not believing, yet they cannot provide a single proof of evidence they are right and never will be able to either. People believe their own bullshit if they say it enough

Frank, you are quite right, I'm out of here.

The fact that comet has traded as a trademarked protected brand doesn't mean it's not a "generic brand" name. Not like say asuabo which would be a pure made up brand name ( not generic ).

I'll just leave you with a bit of reading. Bye.

http://en.m.wikipedia.org/wiki/Generic_brand

 

[domainseller200]

My position on this thread at the moment is like asking an atheist to describe the god he doesn't believe in. Only then can you decide if you agree or not.

You can't describe something you don't believe in, as in order to describe it you would need to believe in that particular thing in the first place...

 

[websaway]

You can't describe something you don't believe in, as in order to describe it you would need to believe in that particular thing in the first place...

So therefore it's not the same is it frank. You can't define what you don't think exists.
My point on this thread is, what is generic and what is pure brand , both exist, it's a question of defining which is which.

 

[domainseller200]

So therefore it's not the same is it frank. You can't define what you don't think exists.
My point on this thread is, what is generic and what is pure brand , both exist, it's a question of defining which is which.

I think you have taken what I said out of context. My point was that no matter how much you tell a devout christian that you don't believe, they will totally disregard your view and try and push their own view onto you, as nothing else matters to them except their own views and opinions on the subject matter.

As for brand vs EMD (which was the original debate) then there is a pretty clear line in the sand considering EMD stands for exact match domain - did comet used to sell comets ? no, so therefore it was a brand domain NOT an EMD.

 

[Brassneck]

I think you have taken what I said out of context. My point was that no matter how much you tell a devout christian that you don't believe, they will totally disregard your view and try and push their own view onto you, as nothing else matters to them except their own views and opinions on the subject matter.

Actually Frank, although I agree with your general argument I'm not sure this is true. I think you will find that most Christians are not that pushy and would most likely pray for you.

 

[Brassneck]

I was brought up by a mother who was a devout evangelical christian and my best advice would be to knock this debate on the head here and now.

Agreed!

 

[websaway]

I think you have taken what I said out of context. My point was that no matter how much you tell a devout christian that you don't believe, they will totally disregard your view and try and push their own view onto you, as nothing else matters to them except their own views and opinions on the subject matter.

As for brand vs EMD (which was the original debate) then there is a pretty clear line in the sand considering EMD stands for exact match domain - did comet used to sell comets ? no, so therefore it was a brand domain NOT an EMD.

The fact that it does not sell comets does not mean it's not an emd
It is an emd to a comet.
So therefore ( it's generic it's the general name for a comet) it's an emd and a brand.
I can't see where the disagreement is.
A generic emd is a perfect brand name.

 

[Murray]

It is an emd to a comet.

What lol

What is even being discussed here