Wanted: Service SEO Help

Nick11380 · Sep 21, 2011

chippyb said:
hmmm yea I do understand that, but the biggest problem is that for example, I have over 600 hotels for my london site, thats going to take some time!! lol

The best sites and the sites that will last longest at the top of Google take a lot of time. Keep these sites as a short term solution (as they are bringing in revenue) but think about Google of the future when creating sites - i.e. create something of quality with unique, valuable content.

chippyb · Sep 21, 2011

Kinda makes me think I would be better not having them all on there

scwebsites · Sep 21, 2011

No, you shouldn't be penalised for having non unique content, it's just won't rank as well as it might. Keep your listings so that you can provide customers with a good choice, but if you can, gradually add unique content.

tafuta · Sep 22, 2011

RE Long Tails: Lets say your site is about Hotels in London.
You have 100 Hotel sites listed.
You need to break open the long tail list per location / hotel such that the exact keyword on that search has low competition in the SERPs. For example:

[hotels on bath road heathrow] Exact Searches 170
[hotels on the bath road heathrow] Exact Searches 22
[cheap hotels on bath road] Exact Searches 12
[hotels on bath road london] Exact Searches 12

So you can create a single page with the subject: Compare Cheap Hotels on Bath Road in London Near Hethrow.

Now rinse and reeat fo most major locations. Even if each page gets 2 visits a month, 100 will get about 200, at a conversion rate of 5% you get 10 sales.

The issue here is to work out whether your investment in creating the content is repaid by earnings (ROI).

But if this is just a side thing, knocking up a page a day as a rule, spending 15 mins a day, and you start building somthing of real value.

Thats how slow and steady SEO from Long tail optimisation kind of works...