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Am I missing something - this proposal is not set in stone yet?
Investors have to be prepared to take risks for really big returns. I presume some people will weigh the "expected return" vs the cost of taking a punt on some likely names. In other words, they may be willing to dump a few grand (or more) purely speculatively, figuring that the massive payoff IF it goes ahead is worth the risk involved*.
*Not something I will be doing personally, nor am I advocating it (just to be clear). Talking in the abstract...