John
The problem with books by the time they are published they are out of date! If their contents was even remotely current I am sure google would have something to say about it....
OB
OB, it obviously doesn't tell you the intricacies of the google algorithm. What it does state (and I believe to be true) is as follows:
1. There are two modules, the Query module which converts the user's natural language query into the SE language and the Ranking module which takes the set of relevant pages and ranks them.
2. The Ranking module arrives at it's result by combining two scores, the content score and the popularity score. In Google's case the popularity score is essentially PR. There are PR updates at times known only to Google. The last one was early October and the next one will be due just pre-Xmas. This is the update that has retailers throwing themselves off tall buildings when their pages dissapear from page 1.
3. The way to win is to either choose keywords and then heavily optimise your page for the words. I don't believe this is a game that anyone can win other than a real expert and even when they do win it may well be temporary (until the next PR update). The best way is tons of text and links. You never get many visits through any search but you get a lot of cumulative search.
I do believe that, for the good of the web, quality will rise. SE's spend billions a year on making this happen. So play with them, give them what they want, your pages will rise in popularity and the traffic will also.
I also think that, with time, the (mis) typo business will taper off. Take a look at
Strider URL Tracer with Typo-Patrol and see what Microsoft are doing. You've got to believe that Google are doing the same.
Anyhow, I really don't want to be contentious and create any flames. All of this is just what I think and it works for me. Then again it is a costly game and we are aiming for 1000 sites with 100,000 pages. That's the way that it all works out - but without the volume the fixed costs kill the deal.
It's a shame that some of these great pages with type ins don't end up at something of value to the user! I wish we had some type in traffic (which we don't).