Thanks apd you are correct - I was pointing out the change to Google whereby if you live in the UK, Netherlands or a range of other countries and you type google.com you will redirect to google.co.uk, google.nl or wherever. Doesn't happen to me living in Bermuda but most internet users don't even know that happenned last year and even fewer understand the implications for Geo targetting and SEO.
Diablo mentiones the wood for the trees which is a comment I agree with and its why I put my SEO record up for everyone to see. The SEO market is full of people who make grand claims but very few who have had success in true competative terms. Anyone can get to the top for "blue spotted woolly jumper" by adding a title tag, but it's hardly the same as holding a No1 spot for "texas holdem" for 2 years.
There was also a comment about Yahoo traffic being worthless. That's true if you have a .co.uk and are therefore limited to uk searchers. Yahoo.co.uk is a hopeless automated algo operating in a small market and it's dominated by black hatters. Yahoo.com is very different, in 2006 they brought me 250-500 targetted visitors a day which converted into over 1000 poker players a month.
Diablo - its easy to criticise others and if you are someone like shoemoney with your massive ringtones site then I'd encourage you to criticise my sites - post it on here so we can all learn from you.