What is a Brandable?

[zehrila]

Both Generics and Emds can be branded. E.g Mobiles.co.uk or Mobilephones.co.uk you don't necessarily have to concentrate on keywords or generic terms like Mobile Phones for those domains, brand your self as MobilePhones.co.uk in print and all forms of online advertising, e.g your facebook page should read Facebook.com/Mobilephones.co.uk instead of Facebook.com/Mobilephones or cheap mobile phones etc.

There are plenty of examples where generics and Emds are successfully branded.

The perception is changing for a long time, in real world people pick brandable names instead of keyword rich or generic names. With this recent EMD update, the perception among SEO's and Domainers is also going to take a shift. 3 to 5 letter pronounceable domains are going to benefit from these radical changes.

Unless and until you have a decent budget and or have an extremely good product with a great marketing plan, you can see huge success with a brandable name e.g Fb, Google, Zappos etc etc, however if you don't have a decent budget and your product lacks, you should probably go with a brandable name which defines your business model in someway e.g KeywordBrandName.

 

[scottmccloud]

The Carphone Warehouse seem to be doing OK.

 

[johnnyboy]

If you had tyres.co.uk but you weren't selling them anymore, you are misleading customers. You wouldn't have that problem with a brandable.

 

[websaway]

If you had tyres.co.uk but you weren't selling them anymore, you are misleading customers. You wouldn't have that problem with a brandable.

As a matter of interest if you were a piano teacher and you had the choice of branding your services between:

PianoTeacher.co.uk
JohnEvens.co.uk
JohnEvensPianoTeacher.co.uk
PianoPlayingIsMe.co.uk

Which would appeal.

Not meaning to put you on the spot so OK if you don't reply.

 

[Bailey]

Lets accept it Guys - theres room and reason for both concepts. One isn't a rival to the other. They just have different markets.

My problem and I've been around Brandables for a long time now, is listening to people shoot them down - when really it's just the Mult-domain developers that don't see the market (their market that is)

 

[Bailey]

As a matter of interest if you were a piano teacher and you had the choice of branding your services between:

PianoTeacher.co.uk
JohnEvens.co.uk
JohnEvensPianoTeacher.co.uk
PianoPlayingIsMe.co.uk

Which would appeal.

Not meaning to put you on the spot so OK if you don't reply.

Thats a loaded question with the examples your giving, And you know-it.

PianoPlayingIsMe ??? What ever next

 

[websaway]

Thats a loaded question with the examples your giving, And you know-it.

PianoPlayingIsMe ??? What ever next

OK so invent a non generic brandable for this example which the piano teacher could find more appealing than pianoteacher.co.uk

 

[julian]

thats obvious -


i'd take JohnEvens.co.uk all day long if that was my name and I was a piano teacher.

but most people here would take pianoteacher.co.uk because of their EMD/ serp obsession and the need to own another domain trinket.

Most don't run or understand run real businesses -they don't even have any real technical or creative skills - just the ability to pump out a cms with some raped fodder from wikipedia.

Now don't get me wrong as pianoteacher.co.uk is a good domain and sure would be nice but it doesn't work does it? If you don't understand why it doesn't really work then you don't understand 'this' business.

As a matter of interest if you were a piano teacher and you had the choice of branding your services between:

PianoTeacher.co.uk
JohnEvens.co.uk
JohnEvensPianoTeacher.co.uk
PianoPlayingIsMe.co.uk

Which would appeal.

Not meaning to put you on the spot so OK if you don't reply.

 

[zehrila]

As a matter of interest if you were a piano teacher and you had the choice of branding your services between:

PianoTeacher.co.uk
JohnEvens.co.uk
JohnEvensPianoTeacher.co.uk
PianoPlayingIsMe.co.uk

Which would appeal.

Not meaning to put you on the spot so OK if you don't reply.

If i was asked this question about a year ago, i would simply go for PianoTeacher.co.uk I would still go for a PianoTeacher.co.uk for couple of reasons, such as it is more memorable as well as brandable, you can easily sell it in aftermarket. Even if i am recognized as John Evens the piano teacher, majority of people are still going to type Piano Teacher in search engines, this gives PianoTeacher.co.uk a competitive edge as users are more likely to trust this name, this domain is also more likely to rank higher in serps given that it is optimized rightly.

However, if i want personal recognition i would register JohnEvens.co.uk but the website would serve a different purpose, however, it can still be branded for Piano Teaching lessons and can out perform PianoTeacher.co.uk in serps

 

[Bailey]

OK so invent a non generic brandable for this example which the piano teacher could find more appealing than pianoteacher.co.uk

I'll have to charge-you

I love my work - It may surprise you but in the normal course of events. I would contrive about a couple of dozen names for a concept - and quite often disregard them all.

 

[websaway]

thats obvious -


i'd take JohnEvens.co.uk all day long if that was my name and I was a piano teacher.

but most people here would take pianoteacher.co.uk because of their EMD/ serp obsession and the need to own another domain trinket.

Most don't run or understand run real businesses -they don't even have any real technical or creative skills - just the ability to pump out a cms with some raped fodder from wikipedia.

Now don't get me wrong as pianoteacher.co.uk is a good domain and sure would be nice but it doesn't work does it? If you don't understand why it doesn't really work then you don't understand 'this' business.

So as one of the people you allude to can you advise me, why, for john evens PianoTeacher.co.uk won't work.

 

[dashu1]

OK so invent a non generic brandable for this example which the piano teacher could find more appealing than pianoteacher.co.uk

Surely pianolessons would be more appealing since that's what people are actually looking for.

 

[zehrila]

thats obvious -


i'd take JohnEvens.co.uk all day long if that was my name and I was a piano teacher.

but most people here would take pianoteacher.co.uk because of their EMD/ serp obsession and the need to own another domain trinket.

Most don't run or understand run real businesses -they don't even have any real technical or creative skills - just the ability to pump out a cms with some raped fodder from wikipedia.

Now don't get me wrong as pianoteacher.co.uk is a good domain and sure would be nice but it doesn't work does it? If you don't understand why it doesn't really work then you don't understand 'this' business.

I am into domains and seo, this does creates bias in my decision making when i have to register domains. Having that said, don't think of PianoTeacher.co.uk as an absolute EMD only or an seo's obsession, if you search for Piano Teacher in google, two sites come up, your name John Eves and Pianoteacher.co.uk users are more likely to trust on PianoTeacher.co.uk over your name. Remember you can brand your self as PianoTeacher.co.uk as well

 

[zehrila]

It is good if your domain name tells the nature of your business! and it does not have to be an emd, Wowcher.co.uk !

 

[Bailey]

And just how much is "pianoteacher" going to cost you in co.uk / com/ .uk if it be

More likely to be a audiovideo interactive teaching package earning some good dosh - certainly better than the hourly rate for piano lessons - so lets stop weighting the arguments

 

[websaway]

And just how much is "pianoteacher" going to cost you in co.uk / com/ .uk if it be

More likely to be a audiovideo interactive teaching package earning some good dosh - certainly better than the hourly rate for piano lessons - so lets stop weighting the arguments

Well I would imagine pianoteacher .co.uk would be a 5K domain, for a small business that's probaby going to cost £250 per year to finance £5 per week.

 

[Bailey]

Yes it's a 5K plus domain - so lets stop comparing Chickens to Broccoli, for want of a better analogy.

Pianolessensareme.co.uk for 5K anyone ??

Nobodies putting good conceptual domains on Par with the very best generics (well that is except the EMD crowd)

 

[websaway]

Yes it's a 5K plus domain - so lets stop comparing Chickens to Broccoli, for want of a better analogy.

Pianolessensareme.co.uk for 5K anyone ??

Nobodies putting good conceptual domains on Par with the very best generics (well that is except the EMD crowd)

You've lost me now.

 

[Bailey]

Well I would imagine pianoteacher .co.uk would be a 5K domain, for a small business that's probaby going to cost £250 per year to finance £5 per week.

What planet are you on

 

[websaway]

What planet are you on

Care to elaborate.