umbrella.co.uk 17.5k

[Retired_Member38]

Guys the proof is all staring you in the face... you just seem to want to ignore it for some bizarre reason.

Look, go to Google.co.uk. Type "unbr". Look at the auto suggests. One of them is "umbrella" - clear proof that some people who start writing unbr, ended up realising what they wanted was umbr.

You can do this with a variety of other close spellings that should only suggest words that begun with what you really typed, but umbrella is in there. Like it or not, people can't spell it.

Obviously not a problem if you're selling umbrella companies or services. But it does cause a problem if you're selling the general public. So of course that is going to have a knock on effect on the domain price - anyone who says that isn't the case is delusional, or just being deliberately awkward.

 

[Edwin]

Google suggest tells you nothing about absolute volume, only about the relative popularity of one keyphrase beginning with a particular set of letters over another. Could be 1 person a month or 1 million - there's no way to tell from that particular tool.

 

[Retired_Member38]

It doesn't tell you absolute volume no... but only the more common attempts to spell something are going to appear in there.

The fact that it appears there in the first place is cause for concern, and could/should require someone to see just what exact % of people are making a mess of it.

 

[Edwin]

Or it tells you there aren't many popular keyphrases that begin "unbr".

 

[Murray]

Never mind spelling, you can make the argument that any .co.uk will bleed type in traffic to the .com

A question I have is, will you be developing on umbrella.co.uk or waiting for umbrella.uk?

 

[Retired_Member38]

Or it tells you there aren't many popular keyphrases that begin "unbr".

Partly, yes. But like said leaking any traffic to a competitor is a major problem. If they're typing in your domain name then you've already paid to acquire them from somewhere - you can't be giving this traffic away to competitors for free.

I have no proof or numbers to back this up but I bet if you stood outside a high school and asked 17 year olds (ie driving age / insurance customers) "how do you spell this" and showed them a photo of an umbrella.... 5-10% of them would get it wrong.

 

[WalkinDude]

Chrome has built in spell checker, and google will almost certainly auto correct a word like Umbrella given there' not to my mind that many similar words and then if you regged 4 or 5 of the most obvious typos subject to availability and they are ~0.1% of the cost of the main purchase case of there all done.

 

[PanzerWagon]

Umbrella isn't that easy to spell. And peoples spelling in the UK is only going one way and that's downhill. So it's definitely an issue if it were used for a mainstream site.

You are also going to have to try and stand out amongst all the product listing ads and adwords bidders for wedding umbrellas, golf umbrellas etc. I mean this is hardly a nice SERP for "umbrella":

I think it sold for a fair price. But just because it's 1 word doesn't mean it's brilliant.

What types of site do people think could be built on this? Interested to hear.

 

[websaway]

I think far too often g**gle becomes the entire focal point when evaluating a domain.
There is still a real world going on out here and umbrella is memorable, has easy recall, is descriptive of insurance and if we were basing our views on children who cannot spell then the minority would rule.

This name as a major add campaign for Aviva or the like would work despite any suggested minor pitfalls and they would not mind paying for their go*gle ads.

 

[PanzerWagon]

There is still a real world going on out here and umbrella is memorable, has easy recall, is descriptive of insurance and if we were basing our views on children who cannot spell then the minority would rule.

I think those are all opinion rather than fact. Misspellings and SERPS are at least based on actual data / actual search results.

Memorability, easy recall and descriptive of insurance are just opinion.

I personally don't think it is descriptive of insurance. When I think of Umbrella I think of Umbrella companies; Proctor and Gamble, Unilever & Johnson and Johnson.

I think if Umbrella is used as payroll, or as an umbrella company itself then typo's don't become an issue. But if it used like you say for Insurance, then it does.

 

[websaway]

I think those are all opinion rather than fact. Misspellings and SERPS are at least based on actual data / actual search results.

Memorability, easy recall and descriptive of insurance are just opinion.

I personally don't think it is descriptive of insurance. When I think of Umbrella I think of Umbrella companies; Proctor and Gamble, Unilever & Johnson and Johnson.

I think if Umbrella is used as payroll, or as an umbrella company itself then typo's don't become an issue. But if it used like you say for Insurance, then it does.

No, memorability, easy recall and descriptive of insurance is fact.

 

[WalkinDude]

I think far too often g**gle becomes the entire focal point when evaluating a domain.
There is still a real world going on out here and umbrella is memorable, has easy recall, is descriptive of insurance and if we were basing our views on children who cannot spell then the minority would rule.

This name as a major add campaign for Aviva or the like would work despite any suggested minor pitfalls and they would not mind paying for their go*gle ads.

Sounds too much like a brand in it's own right for another major brand to use it unless they wanted to open up a new trading style.

Umbrella suggests to me in addition to protecting you from the elements, also suggests 'all under one roof', 'all included', and 'one stop shop' given more than one person [or in this case service], can be sheltered under the Umbrella.

 

[PanzerWagon]

No, memorability, easy recall and descriptive of insurance is fact.

How are those 3 things fact?

Umbrella's aren't that memorable are they? I forget mine all the time

Easy to recall has to be an opinion.

Descriptive of insurance? Based on...

 

[Retired_Member38]

I think 'easy to recall' falls flat on its face when the people remembering it clearly can't spell it!

Descriptive of insurance is speculation and opinion, its certainly not fact.

I definitely think the OP is using it for the best use possible - it sucks as an insurance domain, imo.

 

[websaway]

I think 'easy to recall' falls flat on its face when the people remembering it clearly can't spell it!

Descriptive of insurance is speculation and opinion, its certainly not fact.

I definitely think the OP is using it for the best use possible - it sucks as an insurance domain, imo.

I'm not saying for one minute that it's not now being appropriately used, the owner knows what he's doing and the use is apt.

Like it or not the term umbrella has always been synonymous with insurance in the pre internet days of advertising financial products.

Going back to the spelling, I think that's just clutching at straws.

Anyway, I am, as they say, now out.

 

[Retired_Member38]

Going back to the spelling, I think that's just clutching at straws.

Jesus.

Which part of this image exactly is hard to understand? :lol:

 

[websaway]

They are probably all 8 year old Rihanna fans.

 

[fish]

jumping in without reading all the posts on this so tell me to shut it & butt out
if you like

The product in terms of sellabilty is just like mustard, more is wasted (mustard) than actually eaten.

umbrella manufacturers want wind more than rain to shift stock since they are v. prone to breakage (& thus new purchases)

= Wholesaler domain thru & thru IMO

 

[Retired_Member38]

If you were actually going to sell umbrellas from it, wouldn't the domain be 'umbrellas' ? It doesn't really make sense as the singular one for that use I don't think.

 

[paymatters]

Have to admit I know how to spell umbrella but have quite often typed umbrella on my iphone/ipad as the n is next to the m!