But haven't they repeatedly said that direct.uk is a different product? If they're holding to that line then there's no reason not to promote .co.uk. You can't make any assertions from this.
I do see your point, in fact it galvanises their position in promoting that stance.
The main reservation I have though is that they are allowing specified unregistered rights and as I read it this would not extend to new registrants.
All those using existing .co.uk, .org.uk etc domain names would be granted unregistered rights under the proposed plans.