SEO and expired domains

[webber]

It’s pretty easy to determine why so-called “black hat SEO” folks are willing to go through all the trouble: Building a domain from scratch, filling it with high-quality content, waiting for people to link to it, and doing everything by the book takes for-flippin’-ever. Finding a shortcut that shaves months, if not years, off the process and adds the ability to make a quick buck?

Interesting article you can read here: https://techcrunch.com/2022/04/23/seo-scammers-buy-expired-domains-vexing-google-trust/

 

[dazc]

'When the IP address changes, SEO experts claim that Google temporarily “punishes” the domain by dropping it in the rankings.'

Stopped reading right there.

 

[webber]

The article is clearly targeting a wider audience who might be less technical/knowledgable in SEO domains and is explaining things in more layman terms – perfect for someone like me
I don't think they use IP in the literal sense but maybe as host or other backend changes.
Obviously Google doesn't punishes websites for IP changes, but later in the article it is suggested Google is monitoring the Whois of domain names and taking note of changes of ownership/registration date which might impact its rankings.