really? at 100k the word 'bargain' imho a bit strong, lets hope so because the sites not even in the first 10 pages of g and will be interesting to see how long it takes (if ever) it gets there.
Also... to make 100k+ straight profit from affiliate sales, from that site to pay for itself will be interesting
- but hey what do I know it prob just a trophy, or corp tax saver - I hope i'm proved wrong..
Juilian you need to look at it as a long term investment, just think how much money they will save in ppc from the free traffic they will getting for the keyword "horse racing" if they setup the site right for etc look at past domain name sales who payed a lot for the domain name but setup the site right etc
Fly.co.uk sold £87,500 is no1 on google.co.uk for "fly"
Recycle.co.uk sold £150,000 is no1 on google.co.uk for "recycle"
Hallmark.co.uk sold £29,375 is no1 on google.co.uk for "hallmark"
GiftIdeas.co.uk sold £25,427 is no1 on google.co.uk for "gift ideas"
Cruises.co.uk sold £560,000 is no6 on google.co.uk for "cruises"
SKI.co.uk sold £80,000 is no7 on google.co.uk for "ski"
Sport.co.uk sold £150,000 is no1 on page 2 on google.co.uk for "sport"
So julian you need to do your research in how many searches the keyword/s is search for each month for etc "fly" is search for 6,120,000 in may on google.co.uk and fly.co.uk is no1 for that keyword soo say 1% click on fly.co.uk no1 listing thats 61,200 visitors a month in free traffic from google.co.uk now if the ppc cost is 0.10p a click to be no1 on google adword which i think with travel keywords is a lot more thats a saving of £6120 a month in free traffic and £73440+ a year and the domain name cost £87,500 so yes its a lot of money to invest in one go but long term its value for money then theirs the type in traffic and the domain name is easy to remember so yes £100k for horseracing.co.uk is a bargain if you setup the site right as "horse racing" had 1,500,000 searches in may.
julian their are many affiliates earning £100k+ profit a month in the gambling market they just dont shout about it on forums.