namedrive or sedo?

[Edwin]

I'm confused, if I was an advertiser surley I wouldn't care where the user came from as long as they clicked my ad.

Advertisers make NO money from a click.

They only make money from SELLING something.

That's why traffic quality/source is so important.

It's a big dislocate that is currently being debated inside the parking/PPC industry... how to reconcile the needs of advertisers (who need CUSTOMERS) with the PPC concept (which rewards the initial click but pays no attention to what happens post-click).

The jury's still out, but it looks like there will be more and more movement towards a hybrid PPC plus PPA (pay per action) or indeed a pure PPA model.

 

[BG]

Not Acceptable....

What's so wrong with that? Millions of domains point to a financial parking page. What is "andrew" supposed to point to instead, in fact of the top of my head I can't think of anything. BTW my name IS Andrew and I have no problem with it pointing to Loans.

The name Andrew.co.uk should be pointing to a directory page and most definitely not finance related links, no questions asked! If the ppc providers or advertisers where made aware of this I guarantee they would'nt condone it, just ask the pro's Overture and Google, its 100% not acceptable

Regards,

Barry.co.uk

 

[Domain_Merchant]

I agree that andrew shouldn't really be showing loan or finacial ads as it isnt really associated with that market (unless andrews typically take more loans than johns!) but I have also found that users really only click on ads when there is SOME interest.

I have also read about googles intention to provide pay per impression on their new OS to roll out with the super cheap pcs. Now thats going to cost some ppl alot!

 

[texidriver]

Advertisers make NO money from a click.

They only make money from SELLING something."

Whoa !... ever heard of the Superbowl...... how many clicks?

if you are selling beer..nope, no one can buy it online,

new cars ? nope

big biffs ? nope

billboards ? anyone ever said.....I saw a sign for "Milk" so I bought some.

 

[Edwin]

Hang on, hang on. If the superbowl advertisers saw no uptick in sales, they wouldn't advertise there any more.

Besides, it's been widely discussed that one of the good AND bad things about the Web is that, unlike offline, everything is EASILY measurable. So an advertiser can find out exactly how much a given ad will generate in ROI. Great if you have quality traffic, because you can get top dollar for it. Bad if you have junk traffic, because eventually nobody will touch it with a bargepole.

Advertisers rarely dig into the nebulous unmeasurable "branding" value of traffic given that they have precise, hard stats on the actual sales generated from their online marketing efforts.

Again, it's pretty much a given within the industry that parked domains have to be pointed to targeted, on-topic results or to an intermediary "general" parking portal of some kind that will pre-qualify the click... with different degrees of pre-qualification required depending on the specificity of the domain.

 

[aquanuke]

The main issue is its us that lose out in the end.. ie the honest ones.

If folks are let lose to place all the high value term on irrelecant sites they drive EPC down with exagerated CTR.

Thus advertisers diminish due to poor campaign performance and as a result PPC values drop resulting in less advertisers and less money for me.

Like I said earlier if I was running campaigns on Adwords or Overture I would select the "Dont display on third party sites" button.

 

[aquanuke]

Whoa !... ever heard of the Superbowl...... how many clicks?

if you are selling beer..nope, no one can buy it online,

new cars ? nope

big biffs ? nope

billboards ? anyone ever said.....I saw a sign for "Milk" so I bought some.

If you choose to advertise on the superbowl, milk, new cars or anything else then thats what you get.

Now if I choose to advertise on the superbowl but instead find my ads on xxxxx .co.uk then something is wrong.

Now that would never happen, so why would my loan company be their ?

 

[grantw]

NameDrive don't validate their customers though or the keywords.

Take for example www.andrew.co.uk pointing to Loans !

naughty naughty

On the instruction of Ed I am changing the keyword on this so you will now need to find another domain or something else to moan about, what is it with this site at the moment, it's full of moaning old grannies!!!

As someone else suggested, if I have domains that aren't relevant to any specific sector then I do choose a high paying keyword - my view is that if someone has no interest in a loan then why would they click on the link??

whois-search - I have respect for you as you have been around for a long time and you built the excellent deleting.co.uk site, however your recent posts on here have been one big f*cking moan about everything. In this case I can only assume it is because I wont accept the £1k that you keep offering me for andrew.co.uk???

Grant

 

[bb99]

On the instruction of Ed I am changing the keyword on this

Why are you not allowed to use loans (or whatever) as a keyword for this domain name? Surely it's up to you what you use - In this case, if there's nothing obvious, why not go for a nice paying keyword like loans?

 

[grantw]

Why are you not allowed to use loans (or whatever) as a keyword for this domain name? Surely it's up to you what you use - In this case, if there's nothing obvious, why not go for a nice paying keyword like loans?

Exactly, what do these people complaining expect me to do, forward it to a blank page?? It is now setup as a portal which lists loads of links, all of them not relevant to the term 'andrew'

Grant

 

[Whois-Search]

It is Namedrive that should validate its customers domains.

I just like to see things done right, your domain was the first that come to mind, sorry.

If I really wanted andrew.co.uk i'd offer you 5k - 10k

 

[BG]

whois-search - I have respect for you as you have been around for a long time and you built the excellent deleting.co.uk site, however your recent posts on here have been one big f*cking moan about everything. In this case I can only assume it is because I wont accept the £1k that you keep offering me for andrew.co.uk???

Grant

Hi Grant,

I dont think the comment was aimed at you directly, i think its more of an issue with the parking provider.

I can see where you are coming from totally, your thinking theirs nothing really which relates to Andrew, ill just select a term which is going to make me the most money, only natural.

The problem with doing this can effect the advertisers, one of the reasons being, imagine you were the advertiser and you were told the conversions where "x" ammount but you then notice your getting all these people looking for loans, but no ones clicking on your ad, or people are looking for something relating to your domain and stupidly click a loan link, which people do do believe me! Great for you, crap for the advertiser... Thats basically what will happen each time a user hits on Andrew.co.uk - the advertiser could then think the conversions with "X" company are rubbish and then try someone else to advertise with, this is one of the reasons ppc companies do not allow this sort of thing, its not fair on the advertiser.

Its not your fault, its the company allowing you to do it. It only takes one complaint and all hell can break lose.

Best of luck though in the domain world, i know your a good guy

regards,

Barry

 

[grantw]

Hi Barry, I do see your point here, the problem is what do you do with domains of this nature? It gets type-in traffic and these users are clicking on the links, I would like to assume (maybe incorrectly) that they are clicking on them because they are of interest. As I said earlier, it is now set up as a portal page and they have 60+ categories to choose from, assuming that these users have the capability to have more than 'Im on a mission for Andrew' in their head some will click on the links that are of interest to them even though they have nothing to do with Andrew.

I will make this my apology post too as I was a little rude earlier but Im sure you will understand that 3 hours of checking my entire porfolios keywords was not a nice task on a Friday afternoon!

Grant

 

[ratboy]

grantw, I agree.

I have a right mixed bag of keywords, some of them directly mean something (www.subaruimpreza.co.uk) others dont (www.cramag.co.uk) - it's a BMW garage.

I know what people mean. BUT if people visit www.andrew.co.uk and click a loan advert whats difference between clicking a a"general advert . It's so generic that surely it doesnt matter?