Congrats Rob on a fabulous addition to the portfolio. A great generic for an ISA comparison, review and info site. Clearly poses a major challenge to develop anything competitive in the serps for the popular terms, so I'd concentrate on the long tail initially. Difficult to value this one. I'd say late 4- to early 5-figures undeveloped, whilst developed well for the right buyer, mid to late 5-figures.
Obvious examples of this are Money Supermarket and Money Saving Expert, where their owners present themselves prominently on the site. I feel that's a major element of the success of these sites.
@Acc: Who are the owners of MoneySupermarket and where are they on the site out of interest?
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