Increasing visitors to #1 site

[orchardapple]

i have a site that ranks #1 google and has become a little static with visitors @4000 pm, its income is based around Adsense and have just added a few new affiliate links

What can i do to increase visitors?

Is it a case of adding more content, more pages focusing on longer tail keywords?

Any guidance appreciated

 

[wb]

What's the niche?

Find out which other keywords are bringing in traffic but aren't ranking at number one. Make sure the website is optimised for them as well as possible, then get more anchor text backlinks matching the keywords.

 

[WigWam]

i have a site that ranks #1 google and has become a little static with visitors @4000 pm, its income is based around Adsense and have just added a few new affiliate links

What can i do to increase visitors?

Is it a case of adding more content, more pages focusing on longer tail keywords?

Any guidance appreciated

Hi,

I am assuming your site is product related, so lets pretend you are selling "blue widgets"

if you already rank number 1 for "blue widgets" very good, but now try to aim for the higher converting traffic (ie. people looking to buy the product, not looking for college work or pictures)

Try to aim for longtail keywords both to the homepage and internal pages (article pages work well for this).

For the homepage aim for terms such as

- "Buy blue widgets"
- "UK blue widget shop/store"
- "Purchase blue widgets online"
- ect

These are examples of longtail's that although will have lower amounts of searches, they will convert better.

When adsense is your main income remember to do conversion rate optimisation on the advert spaces.

Hope this helps.

WW.

 

[diablo]

i have a site that ranks #1 google and has become a little static with visitors @4000 pm, its income is based around Adsense and have just added a few new affiliate links

What can i do to increase visitors?

Is it a case of adding more content, more pages focusing on longer tail keywords?

Any guidance appreciated

When you say you rank number one in Google, presumably you mean for one keyword or keyword phrase. There must be plenty of others you could target with additional content.

Ranking highly for a cluster of keywords or phrases will increase your traffic.

 

[Admin]

Hi,

I am assuming your site is product related, so lets pretend you are selling "blue widgets"

if you already rank number 1 for "blue widgets" very good, but now try to aim for the higher converting traffic (ie. people looking to buy the product, not looking for college work or pictures)

Try to aim for longtail keywords both to the homepage and internal pages (article pages work well for this).

For the homepage aim for terms such as

- "Buy blue widgets"
- "UK blue widget shop/store"
- "Purchase blue widgets online"
- ect

These are examples of longtail's that although will have lower amounts of searches, they will convert better.

When adsense is your main income remember to do conversion rate optimisation on the advert spaces.

Hope this helps.

WW.

Interesting, do you have an HTML template that matches the spaces?
How do you optimise your conv rates?

 

[Edwin]

One of the other things you can try is to optimise your TITLE and meta DESCRIPTION tags. Those are generally what Google will show a searcher when they do a search, so the more compelling they are the more likely somebody will be to click on your listing over the #2, #3 etc. listings. Of course, no change is totally free of consequences - fiddling with this may affect your ranking, but it's certainly worth considering.

 

[Nick S]

Some interesting comments here - I'm in the same position, with regular monthly visitors from the same keyword and same keyword phrases but struggling to increase this.

I have started to target another phrase with a dedicated page and and this is steadily moving up the rankings with a few anchor text links.

The hardest part now seems to be expanding the site to target the new keywords so that it doesn't detract too far from what it was about in the first place.

 

[WigWam]

Interesting, do you have an HTML template that matches the spaces?
How do you optimise your conv rates?

Hi,

Don't have a html one (sorry) but Bluesense wordpress theme is quite good.

When it comes to managing conversion rates for smaller sites it is trail and error, but for larger sites I would get professional user heat maps & cro software installed.


On Edwins note about optimizing title tags for higher ctr's in the serps this is very true. You need to get a good mix of keywords & readability (such as on most of my seo site).

WW.

 

[boxfish]

Get your meta descriptions pimped to get massive clickthrough innit

 

[Edwin]

BTW, when you're working on optimising your Google snippet, this tool could be very useful!
http://www.seomofo.com/snippet-optimizer.html

Oh, and I recommend the "Emotional Marketing Value Headline Analyzer" tool as well... Use it with a pinch of salt, and it may just help!
http://www.aminstitute.com/headline/

 

[lufc]

I recently found myself in the same position.

As has been mentioned, I just picked other keywords to target and foucesed on them. When you rank number 1 for the new term choose anther and keep doing it.

Don't forget to work on ranking internal pages for search terms as well.

 

[Sussexite]

What can i do to increase visitors?

Have regular new interesting content and combine these with Twitter and Facebook to build up direct visitors (without relying on search).

As far as search goes...

Varying your internal anchor text can help you rank for longer tail variants of your domain keyword.

I agree with Edwin's point re title tags and description tags.

Look at the filenames on your site - are they strings of gobbledegook or do they contain keywords eg keyword.co.uk/whats-on/music

 

[orchardapple]

Gents, wow thanks for all the responses, the site is an article based site, based on a hobby type product, mainly adsense but looking to generate affiliate type income also, currently has a few links to amazon but hate the 1day cookie they offer

I have already made a start on additional keywords, just need to revisit the articles and narrative thats been written.

I'll also take a look at that template you identify and do a bit of testing on layouts. the hotspot type image is excellent, thanks for that and its defo given me a redesign thought to mirror this type of format.

Righto i'll make a start of reviewing the site with all your comments.

thanks
Andy

 

[diablo]

Gents, wow thanks for all the responses, the site is an article based site, based on a hobby type product, mainly adsense but looking to generate affiliate type income also, currently has a few links to amazon but hate the 1day cookie they offer

Andy, don't worry about the one day cookie - the conversion rate is far higher than any other affiliate program I've worked with.

 

[orchardapple]

not from my experience, i've had some very targeted pages beforehand and not converted a cent, if you catch customers in the last stages of the buying cycle then it may convert well within 24hours but even i take more than 24hours to look about the net and decide on a site to purchase

 

[diablo]

not from my experience, i've had some very targeted pages beforehand and not converted a cent, if you catch customers in the last stages of the buying cycle then it may convert well within 24hours but even i take more than 24hours to look about the net and decide on a site to purchase

That really surprises me. What affiliate programs do you find outperform Amazon on those pages?

 

[orchardapple]

well in the last month i've seen 328 clicks to amazon and not a sniff of any sort of order, and thats a page with the exact product item on.

I've just another affiliate link to another page and although no orders yet i'll let it run and even if it gets 1 order i'll remove amazon, just dont like them at all

 

[boxfish]

well in the last month i've seen 328 clicks to amazon and not a sniff of any sort of order, and thats a page with the exact product item on.

I've just another affiliate link to another page and although no orders yet i'll let it run and even if it gets 1 order i'll remove amazon, just dont like them at all

I'm really surprised at that. Last year I went onto a motorbike forum, posted up a thread asking if anyone had a kindle & what they thought about it, along with a aff link to amazon.

I still got a ~3.5% conversion rate from that traffic through Amazon, completely general traffic, not searching for a product or anything.

 

[diablo]

well in the last month i've seen 328 clicks to amazon and not a sniff of any sort of order, and thats a page with the exact product item on.

I've just another affiliate link to another page and although no orders yet i'll let it run and even if it gets 1 order i'll remove amazon, just dont like them at all

Something is very wrong there.

I sell a wide range of items via Amazon. Looking at the last quarter my conversion rate is 10.39%. In the run up to Christmas it is closer to 20%.

 

[Edwin]

well in the last month i've seen 328 clicks to amazon and not a sniff of any sort of order, and thats a page with the exact product item on.

It may be the site, or the product. So far this year I've sent 386 clicks from various sites (Amazon's not a big part of what I do) and made 29 sales.