You are aware that it was a picture, not a template?
We were on about conversion rate optimisation hence that picture. I imagion that image by google was created using heatmaps (such as below).
I use heat mapping software on a number of my sites (uses real user data & screen videos to give me the best idea on how to optimize advert positions as-well as click data). It takes quite a bit of nifty software to work these things out, from the cheaper option of crazyegg.com up-to custom solutions).
After-all, theres no point of having lots of traffic if you can't make it convert
EDIT: Also be careful using seo 'tools' to help boost your ranking. If you're on about xrumer, scrapebox (comment posting), seo nuke, bulk link wheel creator, article spinners... they will do more harm than good to your site in the long run.
WW.