Google serps WOW!

[aZooZa]

Yeah - but Frog has an axe to grind. See his signature.

 

[Frog]

Google Keyword tool

Flowers £1.68 a click

Credit Cards £5.55 a click

Payday Loans £7.42 a click

But whatever the reason, surely you can agree you need an exact to be even considered to get your domain listed in the results page like this?

I'm sure if you wanted you could go find some that were > £5.55... flowers was just a completely random example.

There is no connection between these site links and exact match domains.

Brands are on exact match domains and get these links because they're brands, not because they are on exact match domains.

Exact match domains which aren't brands, aren't getting these links. You're completely wrong if you think Google is deliberately keeping the links off of creditcards.co.uk etc purely because they are in high paying niches. Why do all the travel, flowers and everything else relatively high paying have them for brand searches then?

Yeah - but Frog has an axe to grind. See his signature.

I would love to hear why you think I have an axe to grind that connects to payday loans... do you see a "payday loans" search with these new links? Because I don't. (I've unsubscribed to the other thread you commented about payday on also... answers on this thread please )

 

[GreyWing]

There is no connection between these site links and exact match domains.

That's just daft..... I know I have been back two minutes but come on....

There isn't a search term appearing like this on Google that doesn't have the exact match domain.

I never said you were guaranteed it, but you you are certain not to get it unless you have the exact.

100% of the terms I have seen resolve like this have the exact match domain.

 

[aZooZa]

I'm sure if you wanted you could go find some that were > £5.55... flowers was just a completely random example.

There is no connection between these site links and exact match domains.

Brands are on exact match domains and get these links because they're brands, not because they are on exact match domains.

Exact match domains which aren't brands, aren't getting these links. You're completely wrong if you think Google is deliberately keeping the links off of creditcards.co.uk etc purely because they are in high paying niches. Why do all the travel, flowers and everything else relatively high paying have them for brand searches then?



I would love to hear why you think I have an axe to grind that connects to payday loans... do you see a "payday loans" search with these new links? Because I don't. (I've unsubscribed to the other thread you commented about payday on also... answers on this thread please )

Frog - I think maybe you are mildly deluded. This is evidenced by your unsubscribing to another thread and referencing it here.

 

[Edwin]

Here are some examples of exacts that are hardly "major" brands but show the links, in the payday loans sector. In every single case the search phrase exactly matches the domain name of that site, and the full set of links shows up.

http://www.google.co.uk/search?q=mm+payday+loans
http://www.google.co.uk/search?q=quick+quid
http://www.google.co.uk/search?q=payday+power
http://www.google.co.uk/search?q=which+payday+lender

 

[Frog]

100% of the terms I have seen resolve like this have the exact match domain.

http://www.google.co.uk/search?hl=e...1l2216l0l2360l12l9l0l2l2l0l244l1088l0.4.2l6l0

http://www.google.co.uk/search?hl=e...075l2891l0l3056l4l4l0l1l1l0l268l412l0.1.1l2l0

http://www.google.co.uk/search?hl=e...3l0l11181l14l10l0l0l0l0l307l2117l0.4.5.1l10l0

etc. They are brand related searches above... not on exact match domains. All getting these new type of links.

 

[Frog]

Here are some examples of exacts that are hardly "major" brands but show the links, in the payday loans sector. In every single case the search phrase exactly matches the domain name of that site, and the full set of links shows up.

http://www.google.co.uk/search?q=mm+payday+loans
http://www.google.co.uk/search?q=quick+quid
http://www.google.co.uk/search?q=payday+power
http://www.google.co.uk/search?q=which+payday+lender

They are all brand searches, which I've been saying would show the new links. Can anyone show me a competitive phrase that isn't a brand search, that shows these links?

Like I say the only true example that disproves my own point that I've seen so far is B&Q having them for "DIY", when I don't believe they should.

 

[aZooZa]

They are all brand searches, which I've been saying would show the new links. Can anyone show me a competitive phrase that isn't a brand search, that shows these links?

Like I say the only true example that disproves my own point that I've seen so far is B&Q having them for "DIY", when I don't believe they should.

Do you own payday-loans.co.uk? Are you Billy Brewin or just William Brewing?

I'm keen to know in context....

 

[GreyWing]

http://www.google.co.uk/search?hl=e...1l2216l0l2360l12l9l0l2l2l0l244l1088l0.4.2l6l0

http://www.google.co.uk/search?hl=e...075l2891l0l3056l4l4l0l1l1l0l268l412l0.1.1l2l0

http://www.google.co.uk/search?hl=e...3l0l11181l14l10l0l0l0l0l307l2117l0.4.5.1l10l0

etc. They are brand related searches above... not on exact match domains. All getting these new type of links.

Surely that proves against your own point,

"Tesco shopping" is not a brand though is it? Tesco is the brand and they have the exact match for "Tesco"

"Asda DVD" is not a brand, Asda is the brand and again they have the exact.

"Reebok Shoes" is not a brand, Reebok is a brand and again they have the exact match with the brand as the exact.

 

[Ashton]

Some examples:

http://www.google.co.uk/search?q=deals
http://www.google.co.uk/search?q=hotukdeals

http://www.google.co.uk/search?q=insurance
http://www.google.co.uk/search?q=confused

http://www.google.co.uk/search?q=poker
http://www.google.co.uk/search?q=pkr

@Graeme, they are all brand related, purely 'exact' terms which aren't branded don't get these results - as above.

 

[Frog]

Do you own payday-loans.co.uk? Are you Billy Brewin or just William Brewing?

I'm keen to know in context....

Yes I own payday-loans.co.uk. Why do you care?

Surely that proves against your own point,

"Tesco shopping" is not a brand though is it? Tesco is the brand and they have the exact match for "Tesco"

"Asda DVD" is not a brand, Asda is the brand and again they have the exact.

"Reebok Shoes" is not a brand, Reebok is a brand and again they have the exact match with the brand as the exact.

Those searches are navigational searches - clearly people searching for those phrases are looking to make their way to those brand sites. Which is why they are getting the links...

 

[Edwin]

Ah, but the point is, how is Google deciding what the brand behind any given site is? Is it based on on-page signals? On the exact-match text of the domain name? Something else? If you look at my example for "which payday lender" they MUST surely be taking the signal straight out of the domain name, because that "brand" is nowhere prominent on the site itself.

 

[GreyWing]

Those searches are navigational searches - clearly people searching for those phrases are looking to make their way to those brand sites. Which is why they are getting the links...

But they aren't the brands are they? It's important because you are saying Google is displaying these because of brands and you own examples prove that they aren't.

If you have a read of Reebok's first line in that link you gave.

"Reebok is the brand that fits you on and off the field"

 

[Frog]

Ah, but the point is, how is Google deciding what the brand behind any given site is? Is it based on on-page signals? On the exact-match text of the domain name? Something else? If you look at my example for "which payday lender" they MUST surely be taking the signal straight out of the domain name, because that "brand" is nowhere prominent on the site itself.

I doubt its on page signals - far too easy to abuse.

It must be something to do with search volumes/clickthrough data or something else along those lines.

 

[Ashton]

I feel like it could be related to click rates, for example maybe when people search 'which payday lender' 90% of the time they click the top link so it would make sense to provide more direct links to navigate that site.

Often I use google to navigate within chrome, If I put in HUKD i actually would click the 'computers' link to go directly to deals that interest me.

 

[aZooZa]

Yes I own payday-loans.co.uk. Why do you care?

I don't give a flying f***. Just forming an opinion for myself on your credibility and transparency. I see you have no hidden agenda

 

[GreyWing]

Ah, but the point is, how is Google deciding what the brand behind any given site is? Is it based on on-page signals? On the exact-match text of the domain name? Something else? If you look at my example for "which payday lender" they MUST surely be taking the signal straight out of the domain name, because that "brand" is nowhere prominent on the site itself.

Yep I would imagine that you need to trigger Google into knowing your exact is a bit more than just generic and goes somewhat to being a brand.

I think it would take into account the competitiveness of the sector you are in and the quality of the site and backlinks. But I guess the only people who will truly know would be the Big G.

 

[Frog]

I feel like it could be related to click rates, for example maybe when people search 'which payday lender' 90% of the time they click the top link so it would make sense to provide more direct links to navigate that site.

If it is that, I wonder how high they set the bar?

Vouchercodes.co.uk doesn't have them for "voucher codes"

Discountvouchers.co.uk doesn't have them for "discount vouchers"

Promocodes.co.uk doesn't have them for "promo codes"

Yet when you look at the made up brand names, my voucher codes, coupon croc, voucher seeker etc all have them.

 

[springer]

I think Ashton has a point that it is to do with click rates. I also don't believe it is to do with exact matches although the majority of brands will be on exact match domains for that brand anyway.

Search google for these: 'corrie', 'eastenders', 'football association', 'red arrows',

 

[GreyWing]

I think Ashton has a point that it is to do with click rates. I also don't believe it is to do with exact matches although the majority of brands will be on exact match domains for that brand anyway.

Search google for these: 'corrie', 'eastenders', 'football association', 'red arrows',

Yep don't get me wrong I think when you are talking about sites of this level you are generally talking about a different playing field. One maybe that Google gives manual attention to.

What I would be referencing to with regards the EMD benefits are the domains that can be bought or sold by people on this forum.

Probably sub 100k in value....