Google Instant ... big big change

[archibel]

i would say vast majority of online users look at keyboard when typing?
would you agree?
those that don't (good typists) spend far more time online and know exactly what they want and are more savvy

According to the goodle.com/instant page they found "many examples of searches that took 30-90 seconds to type". Christ knows what they were doing...probably looking at the keyboard, eating dinner and having a tommy-tank.

Also noticed that on smaller laptops...the predictive drop-down pushes the results so far down the screen, that only the #1 organic result is fully visible. Ouch! If we do what Google wants and "don't press enter"...that's gonna cost Carphone Warehouse a few pounds (they are #2) - see attached image

 

[namealot]

Its only the natural progression on from predictive text I can see seo’s having a field day with optimising pages for each letter now as opposed to the keyword itself biggest potential winner will be google.....

Do you think ad words campaigns/ seoing will now be for letters e.g home would it be for h, ho, hom, (oh what fun millions of more search returns) You still have to be in the top three on G for each of the letters from what I have seen to benefit, So a potential for people lower down the keyword listing on the old search to optimise for that and typo's and plurals

 

[mat]

Its only the natural progression on from predictive text I can see seo’s having a field day with optimising pages for each letter now as opposed to the keyword itself biggest potential winner will be google.....

Do you think ad words campaigns/ seoing will now be for letters e.g home would it be for h, ho, hom, (oh what fun millions of more search returns) You still have to be in the top three on G for each of the letters from what I have seen to benefit, So a potential for people lower down the keyword listing on the old search to optimise for that and typo's and plurals

It doesnt work like that though does it, its not showing the results for the individual letter strings, its showing the results for the next word on the list.

For example typing in "hom" is giving results for sites with "homebase" in them and not sites with "hom" in them.

 

[retired_member12]

This could have implications on DRS decisions too. Imagine for example you register just the first part of a popular TM in anticipation that Google scores it well from an 'Instant' perspective, and that this first part in itself is very much generic, then Nominet are going to be moving into a grey area if they decide against the registrant.

 

[retired_member34]

Also noticed that on smaller laptops...the predictive drop-down pushes the results so far down the screen, that only the #1 organic result is fully visible. Ouch! If we do what Google wants and "don't press enter"...that's gonna cost Carphone Warehouse a few pounds (they are #2) - see attached image

Not just smaller laptops. Here's an image using Google's own browser size tool showing 1. only 50% see the full 2nd organic result 2. only 20% see the full 4th organic result (for this particular search, from seobook.com)

Note it is also on for all searches on google.com, I assume this will happen on google.co.uk also (not just when logged in).

 

[namealot]

It doesnt work like that though does it, its not showing the results for the individual letter strings, its showing the results for the next word on the list.

For example typing in "hom" is giving results for sites with "homebase" in them and not sites with "hom" in them.

Yes but is that to do with results could you not optomise a page for the letters ?
e'g home for sale
Home base comes in for “home” type in "home " homeoffice site but when I type “home f “ homefromhome comes in know if that was selling houses that would get there before homeforsale so can you optomise a site name etc to come before the more traditional generic search so to speak


To be honest I’m surprised at how limited it is I would have thought you would start to get truly smart predictive searches i.e. your look for a cinema in Berlin it brings up cinemas it also brings up car parking by it restaurants and nightclubs/ bars so you can have you hole eving searched in one click

Or you search for a hammer it brings up nail, safety wear, nearest hospital?

 

[Paullas]

also looks like it filters adult names, swear words etc - could this be a problem for the adult industry?

 

[doodlebug]

And I've been moaning that most of my domains are plural only

 

[mat]

also looks like it filters adult names, swear words etc - could this be a problem for the adult industry?

I saw that aswell, no results come up till you hit enter for most adult stuff.

 

[max99x]

clever move by google really, imagine the increase in adword spend now!

Say your carphonewarehouse at #2 for mobile phones and say because of instant the traffic drops by 25%, means they will spend more on adwords to get customers!

big problem for people not in top 2 really for most terms

 

[mat]

Loving the cheesy video

http://www.youtube.com/watch?v=ElubRNRIUg4

 

[domainseller200]

I saw that aswell, no results come up till you hit enter for most adult stuff.

Yeh so this means, it is totally the same as before - so no change at all

 

[domainseller200]

Say your carphonewarehouse at #2 for mobile phones and say because of instant the traffic drops by 25%, means they will spend more on adwords to get customers!

No it means they will look for other avenues to replace that loss of traffic - not nessercarily upping their adwords spend

This is a double edged sword for Google, and may work short term, but not long term for certain

 

[domainseller200]

i would say vast majority of online users look at keyboard when typing?
would you agree?
those that don't (good typists) spend far more time online and know exactly what they want and are more savvy

Thats what I said in my blog post, a few posts up

 

[mat]

At the same time though, it also looks like google has jammed and people may close the browser.

Take "sex toys" as an example. Your typing away sex getting all these results showing then space bar t..... and nothing.

Then it takes bout 3 seconds for "hit enter" to show.

 

[domainseller200]

At the same time though, it also looks like google has jammed and people may close the browser.

Take "sex toys" as an example. Your typing away sex getting all these results showing then space bar t..... and nothing.

Then it takes bout 3 seconds for "hit enter" to show.

Actually 1 seond, and people's natural "search" habits force them to press enter naturally anyway

Same as old people double click everything

 

[namealot]

I guess that will mean that AdWords customers who buy up cheaper ‘tail’ keywords for complex queries with multiple search terms (e.g , ‘Hotel management systems’). As G predicts searches before users finish typing, there’s no need to input those longer terms – so instead of getting £1 per click, Google can get £10 per click for the shorter ‘head’ terms like ‘Hotel’

 

[snooze]

Just read it here man this is a surprise - nothing new from G.

I guess we will have to wait to see how this workout, because if it affects SEOs too much G will also feel it. At the moment it seems to only work for those that are login - what percentage this is?

We feed G and G feeds us

 

[dragon]

At the moment it seems to only work for those that are login - what percentage this is?

I believe this is a test phase, it will be rolled out next week accross 100% of google searchers, logged in or not!

 

[mat]

you gotta laugh...

http://webwhois.nic.uk/cgi-bin/whois.cgi?query=googleinstant.co.uk&WHOIS+Submit.x=0&WHOIS+Submit.y=0

http://webwhois.nic.uk/cgi-bin/whoi...tant.org.uk&WHOIS+Submit.x=0&WHOIS+Submit.y=0

http://webwhois.nic.uk/cgi-bin/whoi...stant.co.uk&WHOIS+Submit.x=0&WHOIS+Submit.y=0