I've never understood the thing with people saying it's less to type, it literally takes 1 second to type .co.uk, I wouldn't save much time by not having to type the .co part As for people seeing it as too much bother to type in, I put a site on my tv-guide.co.uk site recently, it's had 985 visitors since July 22nd, 814 of those visits (82.6%) were direct type in traffic, it seems to me that people don't mind typing in .co.uk and a hyphen as well.
I recon more and more people don't even bother with the extension, as the address bar can be a search or a URL. Firefox and Chrome both do this. If I'm feeling lazy I'll type the domain "keyword" and click the first result in G to get to the site.