Are members of this forum currently buying domain names or not?

[Edwin]

Looking at our last 50 non-domainer sales (totalling about £40k) the breakdown was as follows:
1 word: 3
2 words: 33
3 words: 11
>3 words: 3

 

[AssetDomains]

Looking at our last 50 non-domainer sales (totalling about £40k) the breakdown was as follows:
1 word: 3
2 words: 33
3 words: 11
>3 words: 3

If you dont mind me asking what sort of time period are them sales over

 

[Murray]

I actually think that many people within the domain community are very badly educated on the true power of the exact match element of a domain and how it influences build out via Phrase and Broad.

This seems to be something you have a strong opinion on, why don't you put together a report with statistics etc, case studies.

I personally don't care much for EMDs or PMDs, hyphenated or otherwise if we're just talking about rankings; links will trump any perceived value you think they have.

 

[Edwin]

If you dont mind me asking what sort of time period are them sales over

Autumn 2012 and onwards, mainly.

 

[foz]

Domain length than words is a more meaningful metric.

 

[Edwin]

Domain length than words is a more meaningful metric.

Well, it's a different metric, certainly

Taking the same 50 sales (and removing the .co.uk which I'm not going to count)
6 letters: 1
7-9: 6
10-12 letters: 11
13-15 letters: 12
16-18 letters: 10
19-22 letters: 10

 

[AssetDomains]

Autumn 2012 and onwards, mainly.

Thanks Edwin good to see theres still an enduser market looking to buy even if the reseller market has dried up.

 

[Edwin]

Thanks Edwin good to see theres still an enduser market looking to buy even if the reseller market has dried up.

It's quiet, but it's still ticking along.

 

[foz]

Well, it's a different metric, certainly

Taking the same 50 sales (and removing the .co.uk which I'm not going to count)
6 letters: 1
7-9: 6
10-12 letters: 11
13-15 letters: 12
16-18 letters: 10
19-22 letters: 10

Thanks. When buying did you intentionally cap your max to 22 letters?

I've always sat around the 20 mark.

 

[Edwin]

Thanks. When buying did you intentionally cap your max to 22 letters?

I've always sat around the 20 mark.

No. I don't think so, anyway. I'll have to crunch a few stats on our portfolio. Watch this space

 

[Edwin]

Ok, here goes:

4-6 characters: 63 domains
7-9 characters: 593 domains
10-12 characters: 1,609 domains
13-15 characters: 1,901 domains
16-18 characters: 1,402 domains
19-22 characters: 1,006 domains
23+ characters: 412 domains (however only 25 are 30+)

So very broadly the last 50 sales reflect the actual composition of our portfolio pretty well.

 

[foz]

Domain length and sale frequency care of Sedo;

http://sedo.com/fileadmin/documents/pressdownload/Q2_2012_DomainMarketStudy_US.pdf

8 characters is the sweet spot.

 

[domsaleuk]

This seems to be something you have a strong opinion on, why don't you put together a report with statistics etc, case studies.

I personally don't care much for EMDs or PMDs, hyphenated or otherwise if we're just talking about rankings; links will trump any perceived value you think they have.

I agree - probably case studies of many things (in particular the hyphen argument) should be done to give more insight - unfortunately time is the issue for me as taking an active part in the domain industry is just one thing I do - however at some point I will try and write some posts on dashdomains.co.uk about various things and direct anyone that is interested towards reading them - there are a few marketing related ones on there already

With regard to EMD's however - it is pretty simple and there are various explanations on the web about EMD v Phrase match and Broad match etc and what each one means.

Also although I see what you are getting at about links and think you have a point to a degree - it is not just links that will triumph - it is a combination of things - exact/phrase/broad match, good content, good links, good development, good SEO application and a whole load of other things

Strong link building is in my mind a very important element but it is just one element - page rank is another and in my view age can also have a big impact as it is these type of things that can really help a site progress if everything else is done right !

 

[domsaleuk]

Well, it's a different metric, certainly

Taking the same 50 sales (and removing the .co.uk which I'm not going to count)
6 letters: 1
7-9: 6
10-12 letters: 11
13-15 letters: 12
16-18 letters: 10
19-22 letters: 10

Personally - I think words is probably the best metric to look at but it is definitely interesting seeing the data you have posted in this and later posts on words and characters etc

Do you have the breakdown of hyphen v non hyphen ? - I expect hyphens will be a lot lower due to the general negative perception of them (which I don't believe to be right if they are primarily used for online marketing purposes) - however it would be interesting to see what take up you have had of hyphens.

 

[Edwin]

Do you have the breakdown of hyphen v non hyphen ? - I expect hyphens will be a lot lower due to the general negative perception of them (which I don't believe to be right if they are primarily used for online marketing purposes) - however it would be interesting to see what take up you have had of hyphens.

No hyphenated sales in the last 50, and only 3 to end users since 2006 (a few more went for the minimum £50 on DomainLore)

 

[Edwin]

No hyphenated sales in the last 50, and only 3 to end users since 2006 (a few more went for the minimum £50 on DomainLore)

Mind you, we've only got 67 hyphenated names out of 6,986 in the portfolio at the moment (stuff like press-releases.co.uk, formal-wear.co.uk, travel-agents.co.uk and so on)

 

[domsaleuk]

Mind you, we've only got 67 hyphenated names out of 6,986 in the portfolio at the moment (stuff like press-releases.co.uk, formal-wear.co.uk, travel-agents.co.uk and so on)

Thanks for the info - probably not a very good comparison though if only such a small percentage of the portfolio is hyphens but thanks for providing it

 

[Edwin]

Thanks for the info - probably not a very good comparison though if only such a small percentage of the portfolio is hyphens but thanks for providing it

Worth noting that it's not a small percentage by accident

 

[Murray]

Strong link building is in my mind a very important element but it is just one element - page rank is another and in my view age can also have a big impact as it is these type of things that can really help a site progress if everything else is done right !

No offence, but you know nothing about SEO to come out with this paragraph.

 

[domsaleuk]

No offence, but you know nothing about SEO to come out with this paragraph.

I am not going to get into a slanging match with you - my extensive experience leads me to my opinion - I believe what I said is correct and I do not feel I need to justify myself any further. If your opinion is different then fair enough but I stick firmly to what I said.