- Joined
- Oct 13, 2012
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I think the big risk is you get caught in the meantime before you fatten it up. Its going to be impossible to justify any sort of value add when you have 2 sentences of unique text on a page and you're an affiliate of an affiliate.
From Googles point of view, what exactly have you added to the user path that couldn't have been achieved by going to the 'real' affiliate of Wish.co.uk or whoever in the first place?
If you can't answer that then you have a business model Google hates and you shouldn't expect any mercy via algorithms, or manual reviews.
I don't know what the answer to that question should be - there isn't any obvious standout as to how you add some actual end user value here.
Are you suggesting comparison sites and aggregators have no value? My results say otherwise.
The main value right now is the ability to view, filter and compare all the available products in one place. That is a considerably better user path than visiting 20 different sites via Google results.
There is nothing to get 'caught' for - we're not doing anything dodgy. Google does not hate affiliates who give users what they want and respect the guidelines. I've never had any kind of penalty.
I offered it as an example of a development for the thread and constructive criticism is welcome but it's far from a finished product / model.
There's plenty that could be done to fatten this site up - and it's a great name. Like you say, the risk is that the site grows too slowly and gets overtaken.
Ideas:
* A course of articles taking you through the typical process of learning to fly (edit: I see there is already a ground school - exactly the sort of thing, just needs a lot more content)
* Video explanations of flight effects
* Q&A from flight instructors
* Series of expert interviews with flight instructors
There is plenty to do on conversion too.
Thanks Martin. All of that and more is on the way, videos might be a bit further down the line.
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As I said this is a sideline, it is at an early stage and it's a long term project which my brother is running with some guidance. He is doing brilliantly so far and I am confident it will do well.
It may well take a year or more to get anywhere in organic results and that's fine. My long term view is that in this market a quality site on a 'ronseal' EMD for the biggest keyword is going to do well.
For me the domain's value is much more than any algorithm advantage - it's simple, memorable, authoritative and conveys exactly what users will find. Organic results are just one piece of the puzzle.
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Responsive design - depending on the market it's worth considering a mobile first approach, I think a lot of people have been caught out by how quick the shift has been