Just lost 2 minutes of my life on that thing lol!
I'm guessing its a precursor to a large marketing campaign around the 'out of this world' strapline that will be coming shortly. They would of had enough of a budget to make the £2k price (plus dev costs) chicken feed.
Still strikes me as odd though!
That gives me an idea a little girl on a farm who feeds chickens and her feed could be little ads that she throws on the floor and the chicken picks one and a speech bubble appears saying " this is the website for me "
Thanks