Worth noting that many new GTLD are launching with crazy prices for "prime" domain pre-reservations. For example, have a little play with the search engine at
http://www.mindsandmachines.com/ and take a look at some of the nutty stuff it spits up as related suggestions.
A few random examples:
bourgeois.horse €1,199.95
frenchlanguage.horse €5,999.95
universityofwestminster.horse €5,999.95
thenewyorktimes.horse €1,199.95
coaches.best €959.95
oxforduniversitypress.casa €5,999.95
legislativeassemblyofalberta.casa €5,999.95
Oh, and you have to add 23% VAT on top of those eye-popping prices.
So basically you have an extension such as .horse where about 50 domains make sense, tops, in any case - then you're trying to get people to pay 100x of times a "regular" registration fee for ridiculous junk. That is a perfect blueprint for failure.