Wording advice please

[MDUK]

HI guys, mainly bought not sold over the years.


i have a domain that i think will appeal to one specific company. they are notoriously tight fisted, haha but i'd like to email and ask them to make an offer
a) is the best way to try and sell it
b) can anyone advise me on effective wording please?

 

[Helmuts]

HI guys, mainly bought not sold over the years.


i have a domain that i think will appeal to one specific company. they are notoriously tight fisted, haha but i'd like to email and ask them to make an offer
a) is the best way to try and sell it
b) can anyone advise me on effective wording please?

Is there a chance they use the services of some brand protection company? If yes > move through them.

 

[MDUK]

Is there a chance they use the services of some brand protection company? If yes > move through them.

no, it's a generic word but it has relevance to them

 

[ukbackorder]

If they haven't approached you in the past it's because either a) they don't know about the domain (therefore probably don't need it) or b) they know about the domain but don't need it.
Therefore you're always going to be at a slight disadvantage when emailing because you are not coming from a point of strength. Also you need to make sure that you can get hold of whoever is responsible for purchasing - too many emails never get past the 'support' or 'sales' team who have no idea about domains, value, or purpose, and just bin them.
So my first email is always to try and ascertain who to talk to about these things without even going into specifics.
If you are sure your email is going to arrive at the correct eyes then just be polite, professional, and to the point. There is no 'one size fits all' email and you will need to tailor it depending on your perceived selling point, how you think it would benefit them (remember they haven't shown any interest in it), and show that you have researched it. I would also refrain from giving them a price initially as you want to encourage a conversation and therefore you can perhaps gauge their enthusiasm.

 

[MDUK]

If they haven't approached you in the past it's because either a) they don't know about the domain (therefore probably don't need it) or b) they know about the domain but don't need it.
Therefore you're always going to be at a slight disadvantage when emailing because you are not coming from a point of strength. Also you need to make sure that you can get hold of whoever is responsible for purchasing - too many emails never get past the 'support' or 'sales' team who have no idea about domains, value, or purpose, and just bin them.
So my first email is always to try and ascertain who to talk to about these things without even going into specifics.
If you are sure your email is going to arrive at the correct eyes then just be polite, professional, and to the point. There is no 'one size fits all' email and you will need to tailor it depending on your perceived selling point, how you think it would benefit them (remember they haven't shown any interest in it), and show that you have researched it. I would also refrain from giving them a price initially as you want to encourage a conversation and therefore you can perhaps gauge their enthusiasm.

Thank you, i had an approach from their IT guy a few years ago, too low (bearing in mind what i paid for it) once he left i never heard any more. I was thinkiing about emailin the MD (dad) and his son. i don't imagine dad will be that switched on to the idea, he's old. Son is still late 40's so hoping he's a bit more open minded.


i appreciate the advice

 

[ukbackorder]

Does the domain have any traffic (that is looking for something they do but not looking for their company)? Obviously any statistics you can present to potential buyers to show them how they'd benefit is a big help.

 

[WillAK]

Also you need to make sure that you can get hold of whoever is responsible for purchasing - too many emails never get past the 'support' or 'sales' team who have no idea about domains, value, or purpose, and just bin them.
So my first email is always to try and ascertain who to talk to about these things without even going into specifics.

That's very good advice and something I'd not realised before!
I have sent emails to many companies advising them of a domain which is clearly better than the one they're using, but i've never even got so much as a polite 'no thank you'!

 

[rdce80]

If they haven't approached you in the past it's because either a) they don't know about the domain (therefore probably don't need it) or b) they know about the domain but don't need it.
Therefore you're always going to be at a slight disadvantage when emailing because you are not coming from a point of strength. Also you need to make sure that you can get hold of whoever is responsible for purchasing - too many emails never get past the 'support' or 'sales' team who have no idea about domains, value, or purpose, and just bin them.
So my first email is always to try and ascertain who to talk to about these things without even going into specifics.
If you are sure your email is going to arrive at the correct eyes then just be polite, professional, and to the point. There is no 'one size fits all' email and you will need to tailor it depending on your perceived selling point, how you think it would benefit them (remember they haven't shown any interest in it), and show that you have researched it. I would also refrain from giving them a price initially as you want to encourage a conversation and therefore you can perhaps gauge their enthusiasm.

Only thing i would say is that outbouding doesnt have to put you in a point of weakness - if you view it as making people aware that the domain is available for sale and have an email workflow then you can flip the script.

If you are trying to sell in one week then yes you are in a position of weakness

 

[Helmuts]

Only thing i would say is that outbouding doesnt have to put you in a point of weakness - if you view it as making people aware that the domain is available for sale and have an email workflow then you can flip the script.

If you are trying to sell in one week then yes you are in a position of weakness

good point