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What Are the Broad Domain Appraisal Guidelines?

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Nov 13, 2017
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Hi

I've seen so many differences in domain name pricing and was wondering if there are any broad guidelines to determine a price for a domain?

Just look at the crazy swings in prices.

Here they're struggling to get £50.

Low.jpg


but here they're getting 10X for very similar domains!

Swings.jpg


Question 1: How Do You Value L/LL/LLL Domains?

Again, I see crazy swings in price in this category.

Question 2: How Do You Value Other Domains?

What are the broad criteria?

I'd love someone with some experience to share their 2 cents!

Thanks
 
@AlexR you're comparing auctions that have finished to live auctions. Most bidding happens in the final 20 minutes, so it isn't a fair comparison.
I get that it will change but I'm looking for broad guidelines.

I.e. what do you expect adored.co.uk, golftimes.co.uk, to close at?

Why is disputes.co.uk much higher as it seems like a great legal domain name.
 
I get that it will change but I'm looking for broad guidelines.

I.e. what do you expect adored.co.uk, golftimes.co.uk, to close at?

Why is disputes.co.uk much higher as it seems like a great legal domain name.
Disputes could be good for a domain disputes website. Plus that auction is for .uk and .co.uk as a pair.

adored fetched £271 and golftimes £50.

A domain's worth is in the eye of the beholder.
 
Domain name valuation is a complex process, but here are some simple criteria and industry practices.
First, the length of the domain name should be moderate or short. Second, the keywords of the domain name should be valuable and meaningful. In addition, the domain name suffix should be relevant to the business or popular, and it should contain high-traffic search terms. It is also best if the domain name has a certain history and no bad records.If I were buying a domain name, I would consider these aspects.
 

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