I never thought the design would impact SEO but I've had an odd experience recently.
I put up 4 sites using the same slightly modified template & all 4 of them were nowhere to be seen in Google.
2 of them did initially show up around page 1 & 2 then suddenly dropped like a brick to about page 30.
I did a bit of investigating, changed the <!DOCTYPE html PUBLIC bit of the code, and hey presto 2 of them have re-appeared.
Just waiting for the other 2 to be crawled & we'll see what happens.
But the fact is that I have never seen a website clutching top ranking position in a competitive keywords. Most of them are unique design. This is the reason why I have some doubt about it.
I saw Leo Sayer shopping in Tesco on Ealing Broadway once ...
It may be your changes that made the difference. But it's also fairly common for new sites to initially rank highly in G, then drop like a stone, then reappear a little later at a more "normal" level
Cheers, Jon
I think that's a symptom of their success rather than a cause of it.
It's a bit like saying, "I've never seen a celebrity shopping in Tesco's. Therefore shopping in Tesco's prevents you from becoming a celebrity"
Cheers, Jon
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