I agree. When I state a mirror site, I do not mean an exact copy. I mean someone opens up on monkey.uk doing car insurance comparison. Their own logo, content etc.
Realistically, who is going to do this? It would be nothing more than idiotic to attempt to build a car insurance site on Monkey.uk, when there was an established car insurance site on the .co.uk.
At best you are going to be paying solicitor fees to try and get a cease and desist. All unnecessary expense, hassle and loss of business as monkey.uk is similar to your name. What happens if you DRS and you lose? My bet is, if you do not own the trademark, you will lose. I can see this happening all the time. It will be a free for all.
There is absolutely no chance that any big company tries to turn Monkey.uk into a big brand in the car insurance niche. If they are big company already, then they should be launching a new site with the expectation of dominating the niche. Why would they possibly want to launch and win in a niche like that, then leak loads of traffic to me on the .co.uk? They'd go look for a combo of butterfly.co.uk/.uk, or any other suitable pair. They wouldn't want to throw away 100's of thousands of pounds on the alternate solution of building a site that co-exists next to mine, and me getting traffic they had earned.
At best you are going to be paying solicitor fees to try and get a cease and desist. All unnecessary expense, hassle and loss of business as monkey.uk is similar to your name. What happens if you DRS and you lose? My bet is, if you do not own the trademark, you will lose. I can see this happening all the time. It will be a free for all.
Speaking from a friends recent experience, I wouldn't even bother with a DRS. Just go down the 'passing off' route. The threat of burying someone in legal expenses and the other side of the table being occupied by someone with deep pockets was enough for this one to be turned over when the complaint was complete bullshit to begin with. A big company isn't going to build on one half of a .co.uk/.uk pair as its not worth it. A little guy isn't going to do it in case someone flattens them with legal expenses. So this isn't nearly the issue you're making it out to be, imho.
I'm not saying they are setting up to steal anything either.
The will set up with their own Monkey logo and target the exact same keywords that the existing site targets. Thus the confusion and ultimately monkey.co.uk loses out as in the coming years .uk takes dominance in the commercial name space.
I know anyone can open up the same at present. I am talking about EMD's.
monkey.co.uk
monkey.org.uk
monkey.me.uk
ltd.uk etc.
All of a sudden here comes the big bad daddy of them all monkey.uk. "There can be only one" and this is it. You cannot get any better.
Yes but again, why would anyone bother? If they have the resources to compete for the money keywords, they'd certainly not want to be confused by another site already operating. The only way they'd want to cause this confusion, was because they wanted to force me to buy them out. And its not going to be anywhere near as cheap and easy as you think it would be to do that.
You are a developer;
How hard would it honestly be for the owner of monkey.uk to target monkey's keywords to rank well alongside?
http://www.google.co.uk/#gs_rn=18&g...50,d.d2k&fp=69d13d89a220156d&biw=1152&bih=759
I think it would be not very hard. So lets multiply that by the tens of thousands of potential names. A domainers dream. Great names handed on a plate with EMD already trading. An easy target..
It wouldn't be very hard no. But you'd need to spend 5 figures to do it. With again all the issues of if you have the resources to do it, you'd be building your own brand and not trying to piggy back off someone else's.
How many domainers have either the ability or the resources to spend 5 figures a go, trying to extort multiple big websites into buying them out? The chances of anyone attempting this is close to zero. You'd need to spend a million £ to even attempt it to 20 different sites. And if you tried it to 20 sites, that in itself would be clear evidence of bad faith registrations and use of domains.