Alot of people are trying to cash in on the whole penalty thing just now.
Look at your keyword density,mentioning the keyword every sentence is a fail9and I see it often),read the content on your site,have someone else read it,if it looks remotely spammy and keyword stuffed,hire a writer to sort it.
For a 500 word article the keyword should only be mentioned twice.
Alot of penalties can sorted free this way,next backlinks,look at the anchortext,yes vary your anchortext BUT your keywords must be the higher % of your anchor.People have watered down their anchortext too much by adding click here,website,this is ok on a page which is very relevent to your site,it is counterproductive on a site which has nothing to do with your niche.
e.g loans
If you have a link like "website here" on a page which has loans in the title and the content is about loans,thats good and will work fine.
If the page is about cats and the same "website here" link is there google will associate the site with cats and the link becomes counter-productive.
Look at your keyword density,mentioning the keyword every sentence is a fail9and I see it often),read the content on your site,have someone else read it,if it looks remotely spammy and keyword stuffed,hire a writer to sort it.
For a 500 word article the keyword should only be mentioned twice.
Alot of penalties can sorted free this way,next backlinks,look at the anchortext,yes vary your anchortext BUT your keywords must be the higher % of your anchor.People have watered down their anchortext too much by adding click here,website,this is ok on a page which is very relevent to your site,it is counterproductive on a site which has nothing to do with your niche.
e.g loans
If you have a link like "website here" on a page which has loans in the title and the content is about loans,thats good and will work fine.
If the page is about cats and the same "website here" link is there google will associate the site with cats and the link becomes counter-productive.