yep I agree with Systreg. If your going to concentrate on Brandables then you have to find something that makes it stand-out. That could be through Humour, WordArt,(better described as Letter Art) Double Play, (always a good one) and the many other elements, associations and enhancements. The more you can bring together the better
Just being random in your thinking and registrations wont work. The reversal that you choose to point out actually works against it from a Corporate usage perspective