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- May 8, 2013
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Not sure this sale informs as much as being stated. Quite a specific set of circumstances there. An established setup acquires it's matching UK domain name. One buyer, seller is able to gauge strength of their need based on openly available info. Just going on what I'm reading here, don't know any further details.
For me Holiday is the far more informative sale from a pure domaining perspective. Obvious domaining investment, with sole question being how cheap it was acquired beforehand. Sold hopefully at a huge profit to the highest bidder amongst a bunch of very predictably interested parties. It's a generic word, it's intended use is almost certainly generic, it has a brandable feel about it. The seller holds the reigns, whereas with Tide it's more like the stars aligned for the seller and that's not domaining, well not in any predictable sense.
If for any reason the 'tide' project fails, the value of the domain is unlikely to hold up. Clearer example of that is Voice I think it was at 30million, if the project fails you're not getting another buyer at 30million sods for that domain name.
If for almost any reason the forthcoming 'Holiday' project were to fail, the value of the domain would remain unaffected, would probably increase.
yeah...this.