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The .UK revolution

forestry england uk.jpg


I spotted this banner at the weekend. The domain epitomises the superior suitability and versatility of the .uk extension. Due to the executive agency status of Forestry England and the nature of what it does, the name wouldn't sit right on a .co.uk or .org.uk so ForestryEngland.uk is perfect.
 
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Ordnance Survey advert. Seen today on TV showing os.uk
It still redirects to the older ordnancesurvey.co.uk. But interesting that they have chosen to start using .uk in their new marketing campaingns.
 

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Ordnance Survey advert today on TV showing os.uk
It still redirects to the older ordnancesurvey.co.uk. But interesting that they have chosen to start using .uk in their new marketing campaingns.
Brilliant. The tide is turnin'

Looks like the .co.uk has redirected to the .UK since at least 2017 https://web.archive.org/web/20170128125831/http://os.co.uk/
 
Ordnance Survey advert today on TV showing os.uk
It still redirects to the older ordnancesurvey.co.uk. But interesting that they have chosen to start using .uk in their new marketing campaingns.

Isn’t one of their board members also on the board of Nominet. I remember Edwin saying years ago that someone who was part of OS and Nominet was very unhappy he had maps.co.uk and possibly (I may be remembering wrong) tried to scupper him having access to maps.uk in the .uk release.
 
I used to think like that but its very 2005 domainer in this case. The ".co.uk" just looks so pants and out of date on advertising now. That's a lovely drs squatting case waiting to happen at cinnabon.co.uk - even have food ads to match!
 
Ordnance Survey advert. Seen today on TV showing os.uk
It still redirects to the older ordnancesurvey.co.uk. But interesting that they have chosen to start using .uk in their new marketing campaingns.

I guess this must be the start of whichever design agencies these big companies use starting to catch on to the shorter punchier version
 
I spotted this the other day. I'm beginning to notice small businesses opting for the .uk too. The .co.uk forwards to the .uk so they're smarter than Cinnabon :p

heavenonearthlandscapesuk.jpg
 
Isn’t one of their board members also on the board of Nominet. I remember Edwin saying years ago that someone who was part of OS and Nominet was very unhappy he had maps.co.uk and possibly (I may be remembering wrong) tried to scupper him having access to maps.uk in the .uk release.

Yes Piers White was on the board of Nominet and Ordnance Survey at the same time in 2015. I can even remember an AGM held at their office once.

Ordnance Survey got OS.co.uk during the 2011 two letter sunrise and were used as an example to obtain rights to OS.uk. There is an FOI request about it here.

Still looks good on the tele today…
 
I'm beginning to think that a lot of non-domainers are realising that the .UK of their desired string is freely available and the .CO.UK isn't and they're snapping it up and rolling with it.

Lots of squatting on .co.uk and lots of real website being built on .uk. On my travels I'm seeing a marked uptick in the number of .uk names I see.

Nice to see - but we're not exactly at an inflection point............... yet.
 

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