The real fun of Brandable domains

[julian]

Edwin.. it's a different market a market which perhaps I don't think you deal in much - but I think you're a natural > I like 'purple rhino' :idea:

..and remember there's more to life than owning:

TravelInsuranceForPreexistingMedicalConditions.co.uk

Is anyone who is posting about successful brandable sales willing to post ANY brandable domain name that sold? You don't have to post prices, of course. I'm just struggling to understand what you mean by brandable since there are a quasi-infinite number of brands you could make up.

For example, add a colour to the name of an animal and you're already talking thousands of combinations and they're all "brandable" ("red puma", "purple rhino", "green lion", "yellow panther", etc.) and that's just one of countless millions of different permutations of two topics you could come up with. And that's if you stick to "real words" - if you go all web 2.0 and start dropping or substituting letters from existing words, you're talking billions more possibles.

In other words, how do you fish successfully in the infinite brandable ocean, rather than in the tightly bounded pond of generics?

 

[Edwin]

TravelInsuranceForPreexistingMedicalConditions.co.uk

Actually, that's a great name for anyone trying PPC against that term (which gets 1,900 exacts a month, $5.90 CPC, and is a very lucrative sub-niche of the travel insurance market)!

Aside: the average length of the names I sell is 13.2 characters to the left of the .co.uk, so longer names are NOT an impediment to sales.

 

[Bailey]

Domains are like any market - Spread bet what you know about. It's painfull to watch any point of focus go downhill - just as much you identify with the good returns.

Brandables have shown their presence over and over again. and in the majority of sales -who looks and says that Brand word Sale makes No Sense - Very Occasionally maybe , lets call that 100:1

There's no panacea or easy ride in brand names, it takes work - 100 x times (everyones "off-the-cuff" generic) imho. The payback being equally rewarding

 

[Edwin]

Another point to consider is that pro-active marketing could speed up the pace of sales of generic domains (e.g. identifying the top 10 companies in niche "example" to reach out to, and sell them "example.co.uk")

However, since brandables don't have any pre-defined "users", you're stuck selling at the pace that people looking for a new brand happen to come up with a "candidate idea" that matches one of your names. There's no realistic way to accelerate that process, since you don't know who's looking for what when...

On the flipside, you're more likely to see higher prices for SOME brandable sales, since if a company has gone through the whole branding exercise and really has to have YOUR name, there are no metrics involved (e.g. search traffic, value of 1 product etc.) it's just down to how much they want it vs how firmly you can hold your nerve during the negotiation process.

 

[wb]

Aside: the average length of the names I sell is 13.2 characters to the left of the .co.uk, so longer names are NOT an impediment to sales.

With there being quite a large difference between your average of 13.2 and the 47 character example given by Julian, I'm not sure what your point is in that last sentence.

I'm pretty sure longer domains such as the example given ARE an impediment to sales as they will generally be less 'memorable' and easier for Joe Bloggs to mistakenly substitute with other words.

Perhaps a standard deviation figure would be useful...

 

[Bailey]

You only have to scan view listings at Rons DNjournal.com ( and of course his long (2002_forward archives) to make some sense of the market. There's No rocket science involved.

I'm not a great fan of Ron, purely because he seems to see himself as influential - shame/great guy - in the wrong mode

 

[Bailey]

Another point to consider is that pro-active marketing could speed up the pace of sales of generic domains (e.g. identifying the top 10 companies in niche "example" to reach out to, and sell them "example.co.uk") ...............................

.

Nope Sorry mate Sometimes you just have have to bend to another wave - not of your making or agreement

Just life

 

[Pred]

generic brandables as I call them tend to be best sellers, or brandable generics
not necessily telphone number sales but plenty of low - mid sales i've had with this sort of sale

things like,

werecycle
ticketbureau

etc.

have another couple brewing like this at minute
a 2 word .co.uk for low x,xxx and a 3 word .com for mid - high x,xxx

here's a good article by Michael Berkens discussing some sales and the very same thing this week
http://www.thedomains.com/2011/06/1...m-getaround-com/comment-page-1/#comment-86873
quote: "And a great domain doesn’t have to be a one word .com or a category killer but something brandable and marketable."