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Syfy's Two-Pronged Rebrand Strategy
Broadcasting & Cable,*NY
By Marisa Guthrie -- Broadcasting & Cable, 6/22/2009 12:00:00 AM MT NBC Universal's Sci Fi is giving away the Internet to promote its July 7 rebrand to Syfy, but is also taking away a few choice domain names in the process. ...
Link To Original Article
Broadcasting & Cable,*NY
By Marisa Guthrie -- Broadcasting & Cable, 6/22/2009 12:00:00 AM MT NBC Universal's Sci Fi is giving away the Internet to promote its July 7 rebrand to Syfy, but is also taking away a few choice domain names in the process. ...
Link To Original Article
