I thought we were talking about purveyors, not consumers? It's up to the purveyors to provide the services that the consumers have access to. I simply said that I thought 'sunny' was eminently brandable other then in a few extreme cases, for which I gave a couple of trite examples.
Not looking to pick an argument or spark a philosophical debate, but I'm just replying to the OP with my views.
Yes you are absolutely right.
I did think when I was posting that the consumers in this case are also purveyors, so there is a need for them to be more savvy.