Isn't Shoppable contrived or do you mean you would rather have a contrived term that no one has yet attempted to define the meaning of?
Would you be able to explain why, in your opinion, tizmo is brandable and also give an example of something that you consider isn't brandade explaining why it isn't? Although I am currently unaware of whether you agree or disagree with this, bear in mind that I have already stated that in my opinion pretty much anything can be made into a brand (is that how you define brandade?).
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