Serp ctr

[Edwin]

If you're going to put a lot of effort into that side of thing, you're probably going to be better off trying to sell products with a higher ticket price.

For example (assuming a 5% commission)
A £40 product pays you £2 commission
A £75 product pays you £3.75 commission
A £100 product pays you £5 commission
A £150 product pays you £7.50 commission
A £250 product pays you £12.50 commission
A £500 product pays you £25 commission

Now, you also have to estimate how hard it might be to make a sale.

But for example if it's 5x harder to sell a £500 product (off of a decent sales site on a highly targeted generic domain name) then you're still going to be over twice as well off selling the expensive product over the £40 pound product. (If it takes 10 units of effort to produce £2 in commission off of a £40 product, then each unit of effort is generating £0.20. If it takes 50 units of effort to produce £25 in commission off of a £500 product, then each unit of effort is generating £0.50!)

A good example product might be the "corner sofa bed" (domain is being sold by Bensd, see his sig). Now I don't know how much effort it takes to sell a sofa over an ice cream maker, but you're talking about a product with a typical price tag of £500-2,000+... High end bicycles, high end audio, high end electricals (home theatre systems) etc. all carry hefty price tags as well, as do digital SLR cameras and so on.

 

[doodlebug]

I like that table you have done Edwin, I had been toying with the idea of scrapping the £40 one and start with the £70 one, I think the best thing for me to do is give it till the end of the year with all the products on show and see how much it makes and then decide ?

Thanks for your help

 

[retired_member25]

Not a criticism, but Storeburst sites do not look good in Chrome.