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rent.co.uk

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it will take a long time, no doubt about it. But it is at least starting. You have to bear in mind the huge sums that are spent on advertising. e.g. Daily Mail: Full colour page, guaranteed position, Monday, Tuesday or Wednesday = £53,676. That is ONE page in ONE paper on ONE day.

OK, you could argue that no-one pays rate card prices, but we're still talking a completely different kind of pricing level compared to few hundred or few thousand for a domain.

At least if they buy a domain they get to keep it. What use is the newspaper advert the following day?

I've a feeling that domains will chunk into a number of different price points:

1. Zero value
2. £xx - £x,xxx - names suitable for affiliate sites, brandables etc.
3. £x,xxx - £xx,xxx(low) - Generics with some (but not much) commercial use
4. £xx,xxx+ - Generics with a commercial use
5. £xxx,xxx+ Prime generics & category definers

Geos will fall into 2, 3 or 4 based on details of geo area; personal names into 2 or 3.

5 would be for extremely commercial markets and single word commercially applicable words: rent, debt, house, car. The sky's the limit.

Fantastic post Steve ! I have spoken to numerous people regarding the newspaper rate etc (especially around the time when James Dale sold phones.co.uk, when some of the big companies were spending £100k+ on a newspaper advert for just a single day)

It makes so much sense, and I personally beleive that in 5 years time or less, that so many more people will wake up and realise that the solid premiums like these, are well worth investing the money into.

Fingers crossed eh ?

Good luck for the final sale for rent.co.uk too - with a bit of luck it is ebay and the news hits the nationals as it will have a good effect for all of us :)
 
I find 60k very cheap for that name. If you can just keep it for 2 years and do a decent development, the value would easily be 5-10 times more.
 
I find 60k very cheap for that name. If you can just keep it for 2 years and do a decent development, the value would easily be 5-10 times more.

Irish buyer of rent.co.uk, any connection?

(btw - I think it was a solid buy)
 
im looking for nice brand able property names, pm if you are selling any !

why not post this in the wanted section you might get more replies there...
 
Although its good, its not really specific, rent what? could be anything.. just looks nice..

Agree.. Decent name, but not fantastic.. but worth way more then 65k.
 
Weak pound versus Euro compared with a few years ago is also a factor motivating buyers from Europe with an eye on .co.uk domains or .com domains sold in pounds.
 
A good buy I think. As others have said, newspaper ads can dwarf domain names, but domains like this are one offs and have long lasting value and potential.
 
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