I do wonder why RBS bother. This is just trivial and nick picking in terms of the overall size of the market they are engaged in. Despite heavy brand promotion people generally search for the "thing" not the "brand."
For example "car insurance" is a mega search term, searched over 3M times on OV in June, compared to just under 7000 for privilege. If I was a bank selling insurance I'd want some of the former. Of course the mispellings are even lower, though not insignificant for a domainer, its piddling for a bank of RBS's size.
privilege.co.uk has an OV of 163, not bad, but no where near as good as say carinsurance.co.uk which has an OV of 665.
You would think an organisation the size of RBS would devote resources paying market prices for strategic good quality domains, rather than hiring expensive capucinno drinking lawyers to nit pick at domainer portfolio's. My ten cents anyway.
For example "car insurance" is a mega search term, searched over 3M times on OV in June, compared to just under 7000 for privilege. If I was a bank selling insurance I'd want some of the former. Of course the mispellings are even lower, though not insignificant for a domainer, its piddling for a bank of RBS's size.
privilege.co.uk has an OV of 163, not bad, but no where near as good as say carinsurance.co.uk which has an OV of 665.
You would think an organisation the size of RBS would devote resources paying market prices for strategic good quality domains, rather than hiring expensive capucinno drinking lawyers to nit pick at domainer portfolio's. My ten cents anyway.