- Joined
- Jul 6, 2012
- Posts
- 1,125
- Reaction score
- 177
1. If you are building a commercial ecommerce site with tangible products, ask your granny, mother-in-law or someone who's never seen the site to buy something, then watch what they do (without interfering). It can be an eye-opener & non-techy folks will probably be your real customers.
2. In relation to the above, remove every possible hurdle between the customer & checkout. Each hurdle loses you a percentage of potential sales.
Really agree with this point. When testing out a new idea. Getting someone with absolutely no interest, aptitude, or tech savvy to try it out gives you information you'd be wise not to ignore.
.....
Tip. Don't be afraid to retrain, take a course. Personally the shorter the course the better I like it. But amazing what you can learn in say 12 weeks.
I think one of the most underrated skill sets amongst domainers is the importance of becoming skilled at marketing or at the very least understanding the basics of it. I had a rather costly disdain for marketing that I sense when reading threads in here sometimes. But like it or loathe it, it is essential.