If you search for "pets for sale" you find pets4homes at no.1
On their site it says:
"Pets4Homes is the UKs most popular free pet advertising site, with over 1.5 Million visitors every month and 15 Million advert views."
So you might be better off putting in the effort to develop it, advertising pet insurance, etc, than building dozens of piddling sites that don't have the same potential.
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