This is a great discussion.
This is why he can sit back and wait for a crazy high offer which may or may not come. Like someone said it's only £3/year for him to keep it. Even if he keeps it for 20 years he just needs to add £60 to his asking price (and maybe inflation depending on how he values it in future).
Plus you don't know the pices he's been offered in the past or how many offers he's received. I think you mentioned that it isn't such a common word but he thought about registering it....
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