Outbound to a marketing executive - personal email or business?

Hashim · May 10, 2020

Hi

As part of my outbound for my domain names I need to get in touch with some people at a big company, but a tool I just came across (RocketReach.co) also lists their personal emails as well as their company ones.

I'm wondering whether - in particular for marketing executives based in the UK - sending my outbound mail to a personal email would be a good idea to rise above the noise, or considered too intrusive. What are others' thoughts and experiences on this?

Hashim · May 10, 2020

Some background: I saw this article yesterday, which made some good points and made me wonder whether sending to the personal address would make you stand out more to those working in high level positions in marketing. In the article he argues that personal emails and even DMing on LinkedIn and Twitter are more preferable when you have to send a generic business emails:

Okay, if all else fails, you may have to resort to alternative, less "direct" methods like emailing your target through LinkedIn, or @-ting them on Twitter and asking them to follow you back so you can DM them and ask for contact information (if they're willing). For me, these are usually last-ditch efforts, which I've resorted to only a handful of times after if I've exhausted all of the other options I detailed in this post. But even though I prefer to send an email to someone's personal account, shooting them an unsolicited LinkedIn message to me is still far better than an info[at]companyX.com black hole.

It seems a convincing argument and I was wondering what other's thoughts were on it