Wanted: Domain Appraisal Nightlife Domains - Advise

[roweash3]

Just registered...

AyiaNapaNightlife.co.uk
ZanteNightlife.co.uk
KavosNightlife.co.uk

They're all popular 18-30 summer holiday destinations, all with 2,4000 exacts, and loads of topics/facebook groups/discussion forums available online for "who's going to ??? in 2013?", etc...

Can anyone give me a suggestion as to how to develop these? - Describing different nightlife spots/clubs/etc.. is obviously going to be the main focus of the websites. But i'd like to try and add something different/unique too.

Also, is AdSence allowed on these? - I know Google has strict rules against alcohol-related websites - But is a club website classed as alcohol related?

Thanks,

 

[khalid]

Hi,

I had nightlife / nightclub domains which ranked and surprisingly nobody wanted to pay to advertise. Many don't realise the potential of online and the return for such cheap advertising.

For destinations like this I would go down the route of nightclub listings with job sections. Many clubs need staff each year so you could make money by offering premium job placements.

Also you could make money by tieing up with companies that offer flights, accommodation and work and see if they're willing to pay for referrals.

 

[namealot]

You need to have something they need... The fact that your advertising a club is not sufficient especially in those places experienced owners managers etc would know if They give taxi, coach drivers and club reps pretty girls guys etc free drinks tickets whatever they’ll bring them in (with the bonus they only pay for the ones they do and can target specific hotels, higher spenders you want them on there first few nights when they have the most ££££ etc)

If you have no visible on the ground presence e.g. sticker’s poster it’s doubly hard as they could look them up prior but when they arrive get in a cab, walking around etc if there recommend by taxi driver rep etc likely hood they;'ll go there so your out the window,,,, and no presence means owners managers etc when walking driving to work means they don’t know you exist either so they won’t advertise and you can’t get the presence without the advertisers or money to start with so catch 22
Mega clubs all about brand and promoting through that if you don’t have an angle offer something they need even if you list at the top likely hood they will not advertise with travel agent etc a tie in may help but again what do you offer them other than clubs they don't own or get any income from ?

 

[roweash3]

Thanks for your advise.

I realise that once a holiday-maker is in the place (Zante for example) that a website would not be useful, as posters/reps/etc... in Zante would be able to lead them into different nightclubs and give them advise on where they want to go. But what about before they go?

If you're a holiday maker (especially an 18-20 year old who's never been before), who's booked a holiday a couple of months before they go... You're going to do a quick Google search to find out what's there (I know I do when I go away)...

Maybe if a specific DJ is playing in a specific club on a specific night. Any small advertising campaign (before the holiday-makers are in the place) would surely help?

Also, any advise on the Google Adsence problem? - Is a nightclub website allowed, or does it break the alcohol-related rules?

Thanks again.

 

[namealot]

Thanks for your advise.

I realise that once a holiday-maker is in the place (Zante for example) that a website would not be useful, as posters/reps/etc... in Zante would be able to lead them into different nightclubs and give them advise on where they want to go. But what about before they go?.

Thats sounding a little like a tour of churches and landmarks

If you're a holiday maker (especially an 18-20 year old who's never been before), who's booked a holiday a couple of months before they go... You're going to do a quick Google search to find out what's there (I know I do when I go away)....

Yes and you'd forget it minute you walked past a busy club full of what your there for 18 -20 going there Don’t tend to have and stick to itinerary of where there going booze, sex, and partying tend to put pay to them.

Maybe if a specific DJ is playing in a specific club on a specific night. Any small advertising campaign (before the holiday-makers are in the place) would surely help?.

Why wouldnt they use there own site if there big ditto for the club if there not then facebook or alikwe messaging the fans etc and if they had none why would you book them there would be no budjet

Also, any advise on the Google Adsence problem? - Is a nightclub website allowed, or does it break the alcohol-related rules?

Thanks again.

Don't see that as a problem... Clubs etc are about bums on seats on the night and a site isnt the most effective for those places even in large citys with mega clubs etc that type of site will struggle your sort of offering a solution to something there is little or no demand for ,,,,