new gtld's

aZooZa · Jan 31, 2014

The smart money in my opinion is on embracing the direct.uk concept. The idea of mydomain.uk is starting to have a nice authoritative ring to it without the .co in the string. This puts it on par with these new TLDs in terms of string composition. This of course makes sense if you're trading in the UK.

The .com space remains valuable of course, but as for the rest of it all, it won't be seeing any of my dosh. I don't see any potential for reasonable speculation there either, as all the good stuff will be gone from day one. Then you start having to make long-tails and choose between 1000's of the bloody things - mugs' game IMHO.

Murray · Jan 31, 2014

One thing that has surprised me is the cost of some of them!

.bike: $29/yr
.estate: $29/yr
.guru: $29/yr
.holdings: $79/yr
.singles: $29/yr
.ventures: $69/yr
.camera: $29/yr
.clothing: $29/yr
.gallery: $29/yr
.equipment: $29/yr
.graphics: $29/yr
.lighting: $19/yr
.photography: $14/yr
.plumbing: $29/yr

If they wanted to be widely adopted you would think they would need to be at least close to the price of .com

Very niche & often expensive, doesn't seem like a recipe for success.

aZooZa · Jan 31, 2014

It'll be interesting to see how Google views them. Plenty of algorithm honing ahead I suspect, unless they just decide to blank them. Depends on how they can spin it for themselves I guess.

Systreg · Jan 31, 2014

I wasn't going to as I don't even bother with .com or .nets etc, but I did pre-order 8 domains in December in these extensions:

.property
.properties
.racing
.yoga
.wine
.bet

ian · Jan 31, 2014

Systreg said:
I wasn't going to as I don't even bother with .com or .nets etc, but I did pre-order 8 domains in December in these extensions:

.property
.properties
.racing
.yoga
.wine
.bet

Red and White per chance!

websaway · Jan 31, 2014

Systreg said:
I wasn't going to as I don't even bother with .com or .nets etc, but I did pre-order 8 domains in December in these extensions:

.property
.properties
.racing
.yoga
.wine
.bet

was that up front payment ?

Systreg · Jan 31, 2014

ian-d said:
Red and White per chance!

No, I didn't bother trying those 2.

websaway said:
was that up front payment ?

No, pre-ordered without any payment, the confirmation email just said that they'll let me know when they're released or whatever, and what to do at that point.

Edwin · Jan 31, 2014

Murray said:
If they wanted to be widely adopted you would think they would need to be at least close to the price of .com

There is a 0.00% chance that any of them will become widely adopted.

Again, there are 1,000 coming out in the space of a few months.

.com and .co.uk have been branded to the tune of £billions and £billions by the millions of organisations that use them. The new GTLD have zero users and therefore zero word of mouth.

After the first few launch, the mass media won't even bother to report on them, I'm pretty sure - it's not exactly news that new GTLDs #55, #56 and #57 have just launched and #58 and #59 will launch on Tuesday (or whatever).

Given that, the registries are trying every trick in the book (and inventing a few new ones) to wring the absolute max out of their extensions in the initial launch, because that's pretty much it in terms of where the money will be. They're on the hook for probably around $500,000 an extension in application, setup and running fees, so if they can scrape together more than that out of sunrise auctions, premium names at premium prices on pre-release, etc. etc. then they're quids in. If not, that's game over for that extension*

*I'm not suggesting they'll shut it down immediately, just they won't care about it after that. Some of the large companies are launching more than 100 new GTLD each - so you can imagine exactly how little money/resource they will be able to put into each individual launch.

Edwin · Jan 31, 2014

aZooZa said:
It'll be interesting to see how Google views them. Plenty of algorithm honing ahead I suspect, unless they just decide to blank them. Depends on how they can spin it for themselves I guess.

Google's not going to give them any kind of a boost.
https://plus.google.com/+MattCutts/posts/4VaWg4TMM5F

Despite this being "known" for nearly 2 years now, many of the registrar partners are still making completely spurious claims about the potential benefits of registering a new GTLD.