Again, thanks for the appraisals, rep added. I have offered Mum.com to Mothercare, Boots, Kiddicare, Mamas & Papas, CafeMom, Mumsnet, and Bauer Media, they own the askamum.co.uk, and Mother & Baby and Pregnancy & Birth magazines.
As somebody on this thread pointed out, it's not necessarily the top mother and baby retailers or publishers who would consider acquiring Mum.com, it's the next tier down who need a more prominent brand to counter having less buying power, traffic, money to spend on advertising, recognition etc.
Otherwise, I need to find out which big retailers have ambitions to move into this sector. For example, I see supermarkets, especially the ones who don't focus as much on home delivery but have huge buying power, as potential buyers of Mum.com.
The other key market I see are entrepreneurs and SEO and web design companies. Developing a high profile site in-house is a great way of using spare capacity, taking advantage of contacts, or using Mum.com as a case study to win business.
Thank you to the people who have contacted me about working together on Mum.com. The only thing I would say is if you tell me you run an SEO or web design company and want me to hand over up to 2/3 of Mum.com, you need to back that up with a recogniseable client base, professionally developed websites, top search engine rankings, references, and a set of accounts at Companies House etc.