For me it was another response which, unfortunately, I didn't consider was particularly great. The Complainant, on the other hand, had clearly spent copious amounts of time preparing their complaint. The Respondent is known to have been a collector of domain names in the past and surely has the funds to employee appropriate legal counsel. In this particularly case it's something that the Respondent might have been better off doing. A strong response from a suitable representative prior to the DRS might have slowed the Complainant down for a moment or two. Alternatively, if the Respondent had no chance, they might have been better off negotiating some sort of settlement to stave off the DRS.
Respondent states that "mercer" has been adopted by numerous businesses in the UK, that there are more than 3000 .com and 244 .uk domain names containing the term and 523 others registered to individuals with the name "mercer". No annex detailing this was apparently provided. Complainant capitalised on this ommision in their Reply, stating that they have been unable to verify the truth in this statement (well they aren't going to assist the Respondent are they!).
Respondent claims that they did not register the domain name "for the purposes of selling, renting... to the Complainant or a competitor". Unfortunately putting up a "for sale" sign on the resulting web page doesn't add weight to that assertion.
Expert found it hard to believe that Respondent had never heard of the Complainant. That is possible but put "mercer" into Google and see what comes top. Combine that with the fact that Respondent is clearly not a lay domain name registrant.
Respondent claims that they registered The Domain Name along with a number of other surnames to offer email services. I saw no reference to any annex exampling the full list of surnames that Respondent had registered. So again, no weight added to Respondent's claims.
All in all a pretty weightless response. Perhaps if the Respondent had provided some backup to their claims of a planned email service or an explanation of why the domain name resolved to the chosen sponsored result, the Complainant might not have had such an easy time. The Respondent seemed to spend more time trying to rubbish the Complainants claim to the domain name rather than getting on with proving why they had rights in the domain name. If a Complainant has a registered trademark on the exact term, they have rights! Better get on with explaining why you do too, if you want to keep hold of the domain name.