Wanted: Domain Appraisal Locally.co.uk

ceomp3 · May 13, 2015

Thinking about selling locally.co.uk (with .uk) Any thoughts on what might be achieved, and the state of the market now versus waiting?

markb · May 13, 2015

ceomp3 said:
Thinking about selling locally.co.uk (with .uk) Any thoughts on what might be achieved, and the state of the market now versus waiting?

Probably anywhere from low hundreds up to £1k via this forum or domainlore. Thats just a guess though.

accelerator · May 13, 2015

Is that your site on it at the moment?

I think this is a good name for someone starting a local marketing business. I would let potential buyers know about it and see what offers are made. I probably wouldn't wait, I'd get on and take action.

ceomp3 · May 13, 2015

Up until 2014 it was a local directory (for cornwall) it still has backlink traffic as a directory.

Since 2014, when we purchased it, it has been attached to our site which is a web design business that was targeted at local businesses. However we have out grown the local part of our business so the domain has no brand value for us.

Originally we wanted locally.com which was parked, but they wanted silly money (for us at least, $600,000), not sure what it really sold for. Locally.com is now a US based directory.

ceomp3 · May 13, 2015

accelerator said:
I would let potential buyers know about it and see what offers are made.

Are you suggesting direct approaches rather than listing on auction site?

Adam H · May 13, 2015

Its a nice domain and would be a great brand, Id take it in an instant but have no need for it so my valuation would be minimal as it would probably sit there for years until i got the time for it.

Out of interest what did you pay for it back in 2014 ? If you don't mind me asking, may give us all an idea of the value you would be looking for ?

ceomp3 · May 13, 2015

Not sure sharing the exact purchase price publicly would be beneficial to me.

If we got a bargain then I'm sure that if we market it and people found this thread will be offering only just a little bit more.

If we paid too much, well, you'll just be laughing.

I think we paid a fair price based on the current market. Although it was £x,xxx , so was disappointed by the first comment on this thread of 'low hundreds to up to £1,000' and definitely would not bother selling if that was where it was at.

Adam H · May 13, 2015

Thats understandable, domainlore prices of other domains will give you a good idea of reseller prices which the first post is probably right between £500 - £2000 imo.

But if you were to sell to an end user ( which im assuming you were when you purchased it last year ) and were prepared to hold it until you achieved the price you wanted then anything is possible

ceomp3 · May 13, 2015

Yes, I can see that on domainlore might be £500-£1,500 maybe.

Definately prepared to hold out for a non trade buyer. Just really the best approach? Park it somewhere? Contact possible purchasers directly? List on auction with higher reserve prices?

accelerator · May 13, 2015

ceomp3 said:
Are you suggesting direct approaches rather than listing on auction site?

My view is that domains do not sell themselves, even good ones. The problem with selling any domain is that you have to have a motivated buyer. If you decide you have to sell quickly, then domainlore is an option, and you will get a domainlore price (not saying anything wrong with that).

If you want to get a fuller value, then you have to put the leg work in, and market it. Start by putting a good case for owning the domain on the domain itself. i.e. good pitch page.

Then contact all people who might pay a fuller price.

TBH it's a lot of hard work and doesn't always lead to a sale ... but don't expect it to just happen by sitting on the domain.

Rgds

ceomp3 · May 13, 2015

Thanks, useful advice

Murray · May 13, 2015

I think it's a bit awkward

If I were selling it on here or DL I wouldn't expect to get out of the low xxx

Maybe I'm just pessimistic though.

ceomp3 · May 13, 2015

Cheers.

I just been taking a good look at domainlore. Seems that nothing that isn't great even sells. I was half thinking about listing up a few other domains I have (what I call SEO domains ) basically twoword.co.uk domains but I doubt they would even sell.

ceomp3 · May 13, 2015

I agree local.co.uk would be stronger. But I don't have have that domain

accelerator · May 13, 2015

Sean said:
Who would you market the domain to? The amount of work and the size of team required to build this into anything other than just another business listing site would be huge and extremely costly. IF you could find someone looking to build such a site and with the budget to match, the next problem I see is that the quality just isn't there. To me it's at best a reasonable domain but it's leagues away from the quality of local.co.uk which would be the money name for me.

Yes, you do have to make a call on whether you think it's worth your time trying to market the domain. It is hard work marketing and pitching a domain, and you don't have a guaranteed result.

However, what is easy is to create a website page that extols the virtues of your name, and gives the pitch. At least then, anyone visiting will see this and you have the chance of more interest.

accelerator · May 13, 2015

... and just to say, my best sales have come from active marketing to end users. Had I not done this, I am pretty sure I would never have sold the domains.

Rgds

accelerator · May 13, 2015

I would also suggest building up a following on Twitter and then letting people know you have the domain for sale, at about the rate of 1 Tweet per day.

I haven't sold a domain via Twitter yet, but I do know that people are seeing the Tweets and favouriting them.

scottmccloud · May 13, 2015

accelerator said:
I would also suggest building up a following on Twitter and then letting people know you have the domain for sale, at about the rate of 1 Tweet per day.

I haven't sold a domain via Twitter yet, but I do know that people are seeing the Tweets and favouriting them.

People often favourite things just to try and get you to follow back.

inbound · May 13, 2015

Sorry to say that the bottom dropped out of the market for anyone using it as a directory, so most of the utility in the name has gone. The wait for an end user may be long, but that's where any return will be. I can't see there being a rush for the name, any domainer will be put off by an asking price of four figures and anyone not in domains is unlikely to see much value in a name that's doesn't say much about their business.