Wanted: Domain Appraisal insurance policies

[pugyrob]

hi Guys,
dont normally ask for appraisals but im having a hard time valuing this one. Got a letter from a domainer involved with TRAFFIC, same as a few other members on here have asking to buy insurancepolices dot co dot uk and asking for a price.

Any ideas?

Rob

 

[developdomains]

480 according to Google (set to exact) for insurance policies.

i reckon low £xxxx, but then you have to question why someone involved with traffic wants it????

 

[accelerator]

I would be happy with any sale over £750 I think. The term "insurance policies" doesn't get that much traffic, so it's a brandability sale. That said, insurance is a valuable industry, and if someone wants it badly enough, it could go for more, so pitch your initial offer accordingly if you like and see what the response is.

Rgds

 

[Edwin]

Every insurance document that an insurance company produces is a "policy". Even though it may not have high exact Google results, it is very memorable and "trustworthy" as a URL for a company in the insurance space, and the plural is better than the singular. I'd say 5K easy for an end-user buyer.

 

[pugyrob]

Thanks to all that replied. From the people i have spoken to aside from this in the industry they quote ranges from 5k-15k+, shows how subjective domain names are and why i had a harder time valuing this one.

Appreciate the feedback


Thanks

Rob

 

[accelerator]

OK, I think my initial valuation comments were way too low ... they were based on the fact that the exact phrase match on AdWords doesn't attract PPC clicks. On a phrase match it does much better so my initial asking price would definitely be above £5k ... especially considering it's a domain in the insurance industry.

Rgds

 

[retired_member32]

thats worth reg fee rob honestly

 

[pugyrob]

thats worth reg fee rob honestly

Thanks Mark, thats swung it, i will be renewing it now :ds

 

[retired_member32]

o.k a fiver is my last offer,how's the leg ?

 

[lebowski]

Don't expect anything close to the real value from the interested party. That isn't a criticism of them, but since they're looking to flip and undoubtedly have sizeable margins in mind, their offer will reflect this. I'd be happy with £2-4k, but would expect at least twice this from a buyer looking to develop.